YouTubers can host pre-shows before Premieres
To boost the excitement before Premieres, YouTube is rolling out three tools that help creators do just that before their videos post.
Snapchat is paying creators to go viral in Spotlight
This week, Snap released its new TikTok competitor named Spotlight on Snapchat. Snap is intending for Spotlight to be more focused on viral, meme content.
Instagram keyword search benefits content creators
Instagram has added keywords to its search system, allowing viewers to search terms and discover new content creators easier.
YouTube will now run ads on non-partnered channels
Soon, YouTube will start to run ads on brand-safe channels, even if they’re not in the Partner Program. This means creators won't receive any revenue cut.
Facebook Rights Manager now open to all creators
Facebook has opened up its Rights Manager copyright tool to all of its creators. Also, Facebook expanded in-stream ads to four more countries.
Twitch stops viewers from using ad-blocker uBlock
Twitch has stopped viewers from using ad-blocker uBlock. Many of these users aren't happy about this and many call for another solution.
Youtube won’t commit to banning QAnon content
While YouTube is updating its policies regarding removing content that promotes harassment and harm, it also won't ban QAnon content.
Creator Studio now tests video post performance
Facebook is releasing a new Creator Studio tool that allows creators to test different versions of the same video to see which has the best performance.
YouTube revised retention analytics with key moments
After this much-needed update, creators’ audience retention analytics on YouTube will now highlight parts of videos with notable watch patterns.
Instagram rolls out shoppable ads on IGTV
IGTV now has shoppable ads. Instagram has added a new form of monetization to the video-sharing platform. It’s also planning to release these ads on Reels.