Thursday, April 2, 2020
Lilly Singh, aka Superwoman

Lilly Singh is going mainstream

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Her ability to engage an audience is undeniable. She’s completely self-made. It makes perfect sense that NBC would make Lilly Singh a host and also an Executive Producer.
TikTok logo on smartphone

What is TikTok and why is it so popular?

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TikTok is a social media app where users create videos of up to 60 seconds. It's a simple concept and one that...
Creator Handbook on Red

YouTuber Magazine is now Creator Handbook

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When we started YouTuber Magazine, we knew that our scope would eventually expand beyond creating content only for YouTube. That's why YouTuber Magazine has a new name: Creator Handbook.
woman wearing brown fur coat against a red backdrop

Don’t stress over your subscriber count

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How do you measure success on your YouTube channel? Likes? Views? Ad revenue? If you’re like most YouTubers, the key metric...

YouTube’s Celebrity Takeover

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Celebrities coming to YouTube is hurting small creators. And YouTube knows it.
computer with youtube open next to a stack of books on a desk

YouTube vs. Books: Can video compete with text for self-education?

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With the proliferation of educational content on YouTube, will written resources eventually become extinct? Let's dig into the YouTube vs. Books debate.
woman watching a video on her iPad while walking in the city

The Commodity of Attention

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As YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to...
Ninja helped propel Fortnite to the top of the gaming charts.

Missteps in the evolution of performative gaming: Outpost Games’ SOS

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The gaming community, and streamers in particular, have more influence than ever when it comes to game development — both over individual...
Twitch, YouTube

The only company that can compete head to head with YouTube

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Although people have suspected that YouTube’s main competitor would eventually be Facebook — i.e., the other half of the advertising duopoly — the only company poised...

The Problem of Authenticity for the YouTube Creator

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“Be yourself” has become the mantra of YouTube creators everywhere — but what does that actually mean? In 2017, Savannah Brown’s channel went dark. This young adult had...

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