YouTube is still the best place for evergreen video featured image

YouTube is still the best place for evergreen video

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YouTube remains the dominant platform for anyone wanting to create relevant content for years or even decades.
YouTube revenue isn't enough for more creators featured image

YouTube’s revenue sharing model isn’t enough for most creators

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Though YouTube's Partner Program is quite generous, it isn't enough for the average creator to make a living from.
TikTok is a threat

TikTok is a threat to creators

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TikTok poses a massive threat to creators and content creation, shifting the industry to algorithmically-determined feeds.
YouTube opinion featured image

The best videos on YouTube are impossible to find

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YouTube is a massive source of knowledge for creators, but its algorithm makes finding the information they need challenging.

An overlooked factor in YouTube success: Good writing

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Good writing is one of the most important elements of a successful video, yet many YouTubers get this wrong.

The necessity of self-promotion online

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It's rare for an audience to grow just organically. You need to put in the work to market and self-promote yourself to experience success.

Digital sharecropping

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After the American Civil War, southern states turned to sharecropping to regain some of the profits they lost after the abolition of slavery. Sharecropping is...

The top .06%

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Every day, YouTube adds more than 6,300 new channels. Most fail. This might happen for a number of reasons: they gave up, they had...

How YouTube guidelines changed in 2020

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YouTube is an incredible platform for video creators, enabling them to reach a far larger audience than they ever thought possible, as well as...

There is no Easy Street

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Successful YouTubers tend to place their overall strategies into two categories: make videos for searchers or make videos for repeat viewers. Both have their...
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