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The best videos on YouTube are impossible to find

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YouTube is a massive source of knowledge for creators, but its algorithm makes finding the information they need challenging.

An overlooked factor in YouTube success: Good writing

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Good writing is one of the most important elements of a successful video, yet many YouTubers get this wrong.

The necessity of self-promotion online

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It's rare for an audience to grow just organically. You need to put in the work to market and self-promote yourself to experience success.

Digital sharecropping

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After the American Civil War, southern states turned to sharecropping to regain some of the profits they lost after the abolition of slavery. Sharecropping is...

The top .06%

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Every day, YouTube adds more than 6,300 new channels. Most fail. This might happen for a number of reasons: they gave up, they had...

How YouTube guidelines changed in 2020

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YouTube is an incredible platform for video creators, enabling them to reach a far larger audience than they ever thought possible, as well as...

There is no Easy Street

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Successful YouTubers tend to place their overall strategies into two categories: make videos for searchers or make videos for repeat viewers. Both have their...

This is why you should be making unboxing videos

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Unboxing videos are a great way for you to share a product while engaging with your channel’s audience. If you’ve ever considered recording a...

YouTube’s community guidelines are rooted in its ad-driven business model

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Put into place to foster a safe environment viewers and advertisers alike, YouTube has occasionally taken heat from creators who believe their community guidelines...
YouTube Trends: cancel culture

YouTube trends: What is cancel culture?

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With all that’s happening on YouTube, we thought it would be good to go over what is trending topics on YouTube and its community of creators and users.
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