5 books every creator needs to read
A well-selected book can offer invaluable insights. These five essential reads provide strategies beneficial for content creators.
Creators have a packaging problem
Platforms, such as YouTube and TikTok, lack proper packaging, cataloging and distribution, stunting online video's legitimacy as art.
Coming up with video ideas isn’t as hard as you think
When coming up with video ideas, it's common it hit creative blocks. However, there are ways to navigate the challenges of creative block.
YouTube is still the best place for evergreen video
YouTube remains the dominant platform for anyone wanting to create relevant content for years or even decades.
YouTube’s revenue sharing model isn’t enough for most creators
Though YouTube's Partner Program is quite generous, it isn't enough for the average creator to make a living from.
TikTok is a threat to creators
TikTok poses a massive threat to creators and content creation, shifting the industry to algorithmically-determined feeds.
The best videos on YouTube are impossible to find
YouTube is a massive source of knowledge for creators, but its algorithm makes finding the information they need challenging.
An overlooked factor in YouTube success: Good writing
Good writing is one of the most important elements of a successful video, yet many YouTubers get this wrong.
The necessity of self-promotion online
It's rare for an audience to grow just organically. You need to put in the work to market and self-promote yourself to experience success.
Digital sharecropping
After the American Civil War, southern states turned to sharecropping to regain some of the profits they lost after the abolition of slavery.
Sharecropping is...