TikTok is growing at a remarkable rate. According to a report from App Annie, U.S. and U.K. Andriod users are watching content longer on TikTok than on YouTube.
The report’s data shows Andriod mobile users watch an average of 24 hours of TikTok content per month. That’s compared to YouTube’s average of 22 hours and 40 minutes per month. As for the U.K., users watch a total of 26 hours of content per month on TikTok and 16 hours of content through YouTube. While the data is just for Android users, it paints a trend that we’ll likely see in other demographics.
TikTok remains the top app
App Annie also reports TikTok is still the most downloaded app worldwide. It’s held this title since 2020. YouTube, comparatively, dropped out of the top 10 most downloaded apps back in 2019. It hasn’t been able to crack the top 10 since.
The popularity of short-form video
YouTube still remains the leader in many areas of the market: streaming and video. App Annie attributes its success in these areas to its depth and breadth of engagement. However, TikTok passing YouTube in key metrics, such as average watch time, could change the content platforms push to their users. We already see it with short-form video; almost every major platform has rolled out a short-form video feature to keep up.
With all of its success, TikTok is a force to be reckoned with. It’s not a stretch to expect the platform to surpass YouTube in more areas soon.