Friday, April 16, 2021

The YouTube beauty genre: An incomplete history

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It may feel silly to survey the history of a website that's only around fourteen years old. However, the beauty genre of YouTube has...
Rachel Nguyen TEN DAYS IN PARIS VLOG #1 thumbnail

How to add a weekly vlog to your beauty channel

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There are lots of ways to add content to your beauty-themed channel, but one of the best options for building connection and engagement with...

Cause and VFX

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Makeup is most often used in the pursuit of beauty, but VFX makeup has a completely different aim.Prospero’s older sister asks me to look...

Doing The Most: An Interview with Bretman Rock

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With 4 million YouTube subscribers, and 10 million followers on Instagram, Bretman Rock has experienced intense amounts of social media growth in just four...

Cosmetic Cacophony: What To Do Next?

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In the realm of beauty, one glossy pigment can be an eyeshadow, lip balm, blush, highlighter — the list goes on. With so many possibilities for...

A Beginner’s Guide to Consumer Advocacy for Beauty Vloggers

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In the way of new media, the term became a running joke on Twitter almost as quickly as the assured headlines rolled in. From...

OOTD Sans Cliche: How to Make Original Styling Videos

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Were you one of those kids who picked out the next day’s clothing the night before? Or did you assemble yourself 10 minutes before...

Expanding Your Beauty Channel

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There comes a time in the life of every YouTube creator where the old tricks and tips just don’t cut it anymore. Despite the...

Defining Beauty Online

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Beauty standards, and the representations thereof, have been shaped by greed and prejudice for centuries longer than any of us have been blotting lipstick....

How to Improve Your On-Camera Performance as a Cosmetics Vlogger

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Messy vanity counter? Liquid lipstick stuck under your nails? At a loss for words, or clean brushes? Blend away any problems with your makeup...
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