Learning from Michelle Phan’s YouTube journey
Michelle Phan is a pioneer in the beauty community and beyond. Her success blazed a trail for a generation of creators. What can we learn from her rise to fame, her hiatus from YouTube and her eventual return?
The YouTube beauty genre: An incomplete history
It may feel silly to survey the history of a website that's only around fourteen years old. However, the beauty genre of YouTube has...
How to add a weekly vlog to your beauty channel
There are lots of ways to add content to your beauty-themed channel, but one of the best options for building connection and engagement with...
Cause and VFX
Makeup is most often used in the pursuit of beauty, but VFX makeup has a completely different aim.Prospero’s
older sister asks me to look...
Doing The Most: An Interview with Bretman Rock
With 4 million YouTube subscribers, and 10 million followers on Instagram, Bretman Rock has experienced intense amounts of social media growth in just four...
Cosmetic Cacophony: What To Do Next?
In the realm of beauty, one glossy pigment can be an eyeshadow, lip balm, blush, highlighter — the list goes on. With so many possibilities for...
A Beginner’s Guide to Consumer Advocacy for Beauty Vloggers
In the way of new media, the term became a running joke on Twitter almost as quickly as the assured headlines rolled in. From...
OOTD Sans Cliche: How to Make Original Styling Videos
Were you one of those kids who picked out the next day’s clothing the night before? Or did you assemble yourself 10 minutes before...
Expanding Your Beauty Channel
There comes a time in the life of every YouTube creator where the old tricks and tips just don’t cut it anymore. Despite the...
Defining Beauty Online
Beauty standards, and the representations thereof, have been shaped by greed and prejudice for centuries longer than any of us have been blotting lipstick....