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The Adpocalypse Aftermath

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With the ashes of the 2017 Adpocalypse still settling two years later, YouTube is looking for the right path forward. Feeling they have developed...
Lilly Singh, aka Superwoman

Lilly Singh is going mainstream

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Her ability to engage an audience is undeniable. She’s completely self-made. It makes perfect sense that NBC would make Lilly Singh a host and also an Executive Producer.
TikTok logo on smartphone

What is TikTok and why is it so popular?

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TikTok is a social media app where users create videos of up to 60 seconds. It's a simple concept and one that isn’t new....
Creator Handbook on Red

YouTuber Magazine is now Creator Handbook

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When we started YouTuber Magazine, we knew that our scope would eventually expand beyond creating content only for YouTube. That's why YouTuber Magazine has a new name: Creator Handbook.
woman wearing brown fur coat against a red backdrop

Don’t stress over your subscriber count

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How do you measure success on your YouTube channel? Likes? Views? Ad revenue? If you’re like most YouTubers, the key metric you’re tracking isn’t...

YouTube’s Celebrity Takeover

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Celebrities coming to YouTube is hurting small creators. And YouTube knows it.
computer with youtube open next to a stack of books on a desk

YouTube vs. Books: Can video compete with text for self-education?

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With the proliferation of educational content on YouTube, will written resources eventually become extinct? Let's dig into the YouTube vs. Books debate.
woman watching a video on her iPad while walking in the city

The Commodity of Attention

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As YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to capture attention,...

Well. There goes BuzzFeed

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By now, most everyone with an internet connection has heard that BuzzFeed has gone through some major layoffs in the past months. Roughly 15%...
Ninja helped propel Fortnite to the top of the gaming charts.

Missteps in the evolution of performative gaming: Outpost Games’ SOS

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The gaming community, and streamers in particular, have more influence than ever when it comes to game development — both over individual titles ...
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