YouTube vs. Books: Can video compete with text for self-education?
With the proliferation of educational content on YouTube, will written resources eventually become extinct? Let's dig into the YouTube vs. Books debate.
The Commodity of Attention
As YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to capture attention,...
Missteps in the evolution of performative gaming: Outpost Games’ SOS
The gaming community, and streamers in particular, have more influence than ever when it comes to game development — both over individual titles ...
The only company that can compete head to head with YouTube
Although
people have suspected that YouTube’s main competitor would eventually
be Facebook — i.e., the other half of the advertising duopoly — the only
company poised to seriously...
The Problem of Authenticity for the YouTube Creator
“Be yourself” has become the mantra of YouTube creators everywhere — but what does that actually mean?
In 2017, Savannah Brown’s channel went dark. This young adult had...
Logan Paul is Doomed to Be a Maverick Forever
Comments sections are full of speculation about YouTube’s apparent preferential treatment towards Logan Paul. Many have postulated that Logan is a cash cow, a...
Making Money on YouTube Just Got Harder
If you want to get rich quick with YouTube, invest in Google stock! Many think I jest, but with the recent changes to the...
Bots are Ruining the Internet
Not all of the responses the world gives to your content are real. Follow bots, comment bots and other bot tools are affecting how...
Fighting the Adpocalypse with Ads Targeting Adults
The Adpocalypse is upon us and few are righteous enough to survive the horror that is demonetization. Creators are being forced to choose between...
Why the Adpocalypse May Bring Us Better Content in the Long...
Ad revenue really is gone, but I hate ads anyway.I hate advertisements. Which sucks, because a lot of really awesome creative people are supported by...