Opinion

How do you measure success on your YouTube channel? Likes? Views? Ad revenue? If you’re like most YouTubers, the key metric you’re tracking isn’t...

Celebrities coming to YouTube is hurting small creators. And YouTube knows it.

With the proliferation of educational content on YouTube, will written resources eventually become extinct? Let's dig into the YouTube vs. Books debate.

As YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to capture attention,...

By now, most everyone with an internet connection has heard that BuzzFeed has gone through some major layoffs in the past months. Roughly 15%...

The gaming community, and streamers in particular, have more influence than ever when it comes to game development — both over individual titles ...

Although people have suspected that YouTube’s main competitor would eventually be Facebook — i.e., the other half of the advertising duopoly — the only company poised to seriously...

Early uses of animated GIFs online were mainly for decoration. Web designers unironically plastered their sites with tacky, digital animations seemingly in a competition...

Big name YouTubers are starting to crack. PewDiePie, Casey Neistat, and Jacksepticeye are just three among many who have expressed stress over the pressure...

“Be yourself” has become the mantra of YouTube creators everywhere — but what does that actually mean? In 2017, Savannah Brown’s channel went dark. This young adult had...