Creators on YouTube often struggle to make videos that both please the algorithm and connect with viewers. It’s important to focus on things like thumbnails and engagement to get noticed. But, there’s a better way to succeed in the long term. The best creators make people think and feel. This kind of content is more compelling and keeps people coming back.
Above all else, the algorithm likes content that keeps viewers on YouTube. It rewards videos with lots of watch time, engagement and clicks. Because of this, many creators focus on trends, clickbait titles and quick, easy content to get views fast. But the problem with this is that it can lead to shallow and forgettable content. Though it might bring short-term success, it doesn’t build a strong connection with viewers.
Content that makes people feel strong emotions or think about new ideas usually has a more lasting impact. Emotional engagement is a powerful tool that goes beyond numbers; it can turn casual viewers into loyal fans. For example, Mark Rober mixes entertainment with education and emotional stories. His video “Glitterbomb Trap Catches Phone Scammer” is more than a prank. It raises awareness about phone scams and gives viewers a sense of justice. This kind of content grabs attention and holds it, which the algorithm loves.
When viewers are emotionally invested or find the content thought-provoking, they’re more likely to watch the video all the way through, watch it again or share it with others. This leads to better engagement and longer watch times, feeding the algorithm. Being authentic is key to this process. When creators are true to themselves, their content is more likely to connect with viewers on a deeper level, making it stand out from more generic videos.
Throughout history, we see that art that makes people think and feel endures, while even popular works that don’t do this are forgotten. Take Shakespeare’s plays, for example. They’re relevant centuries later because they explore timeless themes about human nature. In contrast, many works that were hits in their time have faded away because of their shallow themes.
For today’s YouTube creators, the lesson is clear. Content that connects emotionally and intellectually will leave a lasting impression. By focusing on creating a deeper connection with viewers, creators can achieve both immediate success and long-term impact. This kind of content doesn’t just please the algorithm by driving real engagement. It also helps build a legacy that lasts well beyond the first upload.
The best YouTube content isn’t the kind that plays to the algorithm. It’s the kind that leaves a lasting impact on viewers. By creating videos that make people think and feel, creators can make content that stands the test of time, connects on a personal level and performs well in the algorithm. This approach benefits creators now and helps them build a lasting legacy.