If Your Channel Relies on Advertising Revenue Alone, Proceed With Caution
#youtubeisoverpartyThe advertising industry is a fickle beast. While we as content creators like to think of ourselves as servants of our audience, they’re often...
Missteps in the evolution of performative gaming: Outpost Games’ SOS
The gaming community, and streamers in particular, have more influence than ever when it comes to game development — both over individual titles ...
The only company that can compete head to head with YouTube
Although
people have suspected that YouTube’s main competitor would eventually
be Facebook — i.e., the other half of the advertising duopoly — the only
company poised to seriously...
Logan Paul is Doomed to Be a Maverick Forever
Comments sections are full of speculation about YouTube’s apparent preferential treatment towards Logan Paul. Many have postulated that Logan is a cash cow, a...
Making Money on YouTube Just Got Harder
If you want to get rich quick with YouTube, invest in Google stock! Many think I jest, but with the recent changes to the...
TikTok might not be worth your time
It seems that every two or three years a new social media platform catches everyone's attention, and YouTubers are quick to jump on board....
The Commodity of Attention
As YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to capture attention,...
The necessity of self-promotion online
It's rare for an audience to grow just organically. You need to put in the work to market and self-promote yourself to experience success.
PewDiePie: Artist for Our Times
#istandwithpewdiepieThis isn’t just about Felix “PewDiePie” Kjellberg. This is about how certain publications have manufactured outrage over what should rightfully be classified as an...
Why Your YouTube Channel Needs an Offline Presence, Stat
Instead of relying solely on digital platforms for building brands, content creators need to expand beyond these online outlets into the real world if...