This is why you should be making unboxing videos
Unboxing videos are a great way for you to share a product while engaging with your channel’s audience. If you’ve ever considered recording a...
TikTok is a threat to creators
TikTok poses a massive threat to creators and content creation, shifting the industry to algorithmically-determined feeds.
Why Your YouTube Channel Needs an Offline Presence, Stat
Instead of relying solely on digital platforms for building brands, content creators need to expand beyond these online outlets into the real world if...
Lilly Singh is going mainstream
Her ability to engage an audience is undeniable. She’s completely self-made. It makes perfect sense that NBC would make Lilly Singh a host and also an Executive Producer.
Don’t stress over your subscriber count
How do you measure success on your YouTube channel? Likes? Views? Ad revenue? If you’re like most YouTubers, the key metric you’re tracking isn’t...
Why YouTube?
We start YouTube channels for a variety of reasons: to share ideas, to become rich and famous, to entertain and to educate.
Still, YouTube has its...
You have to love it
Treating YouTube like a hobby you can’t get enough of is the only way to make your channel work.
Being a YouTuber is hard work. The...
The Ethics of Clickbait
You’ll never believe how emotionally manipulative clickbait can be! Read on for a breakdown of the top 5 (or something) most annoying and arguably...
YouTube as a hobby
We talk a lot about YouTube as potential path to self-employment and independence, and for good reason. With little more than a smartphone and...
What is TikTok and why is it so popular?
TikTok is a social media app where users create videos of up to 60 seconds. It's a simple concept and one that isn’t new....