Maintaining a YouTube Channel Long Term Requires a Creatively Sustainable Content...

Big name YouTubers are starting to crack. PewDiePie, Casey Neistat, and Jacksepticeye are just three among many who have expressed stress over the pressure...
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The Commodity of Attention

As YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to capture attention,...

How Old Media Practices Might Work on YouTube

Since the videos you post on YouTube could be viewed by anyone at anytime, why would a channel choose to release videos on a...

YouTube’s community guidelines are rooted in its ad-driven business model

Put into place to foster a safe environment viewers and advertisers alike, YouTube has occasionally taken heat from creators who believe their community guidelines...
TikTok logo on smartphone

What is TikTok and why is it so popular?

TikTok is a social media app where users create videos of up to 60 seconds. It's a simple concept and one that isn’t new....

Why Your YouTube Channel Needs an Offline Presence, Stat

Instead of relying solely on digital platforms for building brands, content creators need to expand beyond these online outlets into the real world if...

The Ethics of Clickbait

You’ll never believe how emotionally manipulative clickbait can be! Read on for a breakdown of the top 5 (or something) most annoying and arguably...

You have to love it

Treating YouTube like a hobby you can’t get enough of is the only way to make your channel work. Being a YouTuber is hard work. The...

YouTube’s Celebrity Takeover

Celebrities coming to YouTube is hurting small creators. And YouTube knows it.

Is YouTube a career or a stepping stone?

Countless people have catapulted themselves to stardom using YouTube as a springboard. Casey Neistat, Hannah Hart, Tyler Oakley and Grace Helbig are a few examples...


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