The top .06%
Every day, YouTube adds more than 6,300 new channels. Most fail. This might happen for a number of reasons: they gave up, they had...
What is TikTok and why is it so popular?
TikTok is a social media app where users create videos of up to 60 seconds. It's a simple concept and one that isn’t new....
An overlooked factor in YouTube success: Good writing
Good writing is one of the most important elements of a successful video, yet many YouTubers get this wrong.
There is no Easy Street
Successful YouTubers tend to place their overall strategies into two categories: make videos for searchers or make videos for repeat viewers. Both have their...
Don’t lose your YouTube channel to hackers
It seems like every couple weeks we hear a story about a major YouTube channel getting hacked and having their content deleted. Thankfully, Google...
Why you should make reaction videos
What is a Reaction Video?
As other trends have come and gone, the genre of reaction videos has endured on YouTube for well over a...
YouTube is still the best place for evergreen video
YouTube remains the dominant platform for anyone wanting to create relevant content for years or even decades.
The Problem of Authenticity for the YouTube Creator
“Be yourself” has become the mantra of YouTube creators everywhere — but what does that actually mean?
In 2017, Savannah Brown’s channel went dark. This young adult had...
Bots are Ruining the Internet
Not all of the responses the world gives to your content are real. Follow bots, comment bots and other bot tools are affecting how...
YouTube’s revenue sharing model isn’t enough for most creators
Though YouTube's Partner Program is quite generous, it isn't enough for the average creator to make a living from.