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Maintaining a YouTube Channel Long Term Requires a Creatively Sustainable Content...

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Big name YouTubers are starting to crack. PewDiePie, Casey Neistat, and Jacksepticeye are just three among many who have expressed stress over the pressure...
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The Commodity of Attention

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As YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to capture attention,...

How Old Media Practices Might Work on YouTube

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Since the videos you post on YouTube could be viewed by anyone at anytime, why would a channel choose to release videos on a...

YouTube’s community guidelines are rooted in its ad-driven business model

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Put into place to foster a safe environment viewers and advertisers alike, YouTube has occasionally taken heat from creators who believe their community guidelines...
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What is TikTok and why is it so popular?

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TikTok is a social media app where users create videos of up to 60 seconds. It's a simple concept and one that isn’t new....

Why Your YouTube Channel Needs an Offline Presence, Stat

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Instead of relying solely on digital platforms for building brands, content creators need to expand beyond these online outlets into the real world if...

The Ethics of Clickbait

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You’ll never believe how emotionally manipulative clickbait can be! Read on for a breakdown of the top 5 (or something) most annoying and arguably...

You have to love it

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Treating YouTube like a hobby you can’t get enough of is the only way to make your channel work. Being a YouTuber is hard work. The...

YouTube’s Celebrity Takeover

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Celebrities coming to YouTube is hurting small creators. And YouTube knows it.

Is YouTube a career or a stepping stone?

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Countless people have catapulted themselves to stardom using YouTube as a springboard. Casey Neistat, Hannah Hart, Tyler Oakley and Grace Helbig are a few examples...
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