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What is TikTok and why is it so popular?

TikTok is a social media app where users create videos of up to 60 seconds. It's a simple concept and one that isn’t new....

Is YouTube a career or a stepping stone?

Countless people have catapulted themselves to stardom using YouTube as a springboard. Casey Neistat, Hannah Hart, Tyler Oakley and Grace Helbig are a few examples...

Don’t lose your YouTube channel to hackers

It seems like every couple weeks we hear a story about a major YouTube channel getting hacked and having their content deleted. Thankfully, Google...

If Your Channel Relies on Advertising Revenue Alone, Proceed With Caution

#youtubeisoverpartyThe advertising industry is a fickle beast. While we as content creators like to think of ourselves as servants of our audience, they’re often...
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Don’t stress over your subscriber count

How do you measure success on your YouTube channel? Likes? Views? Ad revenue? If you’re like most YouTubers, the key metric you’re tracking isn’t...

How YouTube guidelines changed in 2020

YouTube is an incredible platform for video creators, enabling them to reach a far larger audience than they ever thought possible, as well as...

Our love/hate relationship with YouTube

If you’re reading this, you probably love YouTube as much as we do. It’s an endless sea of content about the most obscure topics. Not only...

YouTube’s Celebrity Takeover

Celebrities coming to YouTube is hurting small creators. And YouTube knows it.

The Ethics of Clickbait

You’ll never believe how emotionally manipulative clickbait can be! Read on for a breakdown of the top 5 (or something) most annoying and arguably...
Ninja helped propel Fortnite to the top of the gaming charts.

Missteps in the evolution of performative gaming: Outpost Games’ SOS

The gaming community, and streamers in particular, have more influence than ever when it comes to game development — both over individual titles ...


How to Make a Viral Video

5 Advertising Tricks for YouTube


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