The best videos on YouTube are impossible to find
YouTube is a massive source of knowledge for creators, but its algorithm makes finding the information they need challenging.
What is TikTok and why is it so popular?
TikTok is a social media app where users create videos of up to 60 seconds. It's a simple concept and one that isn’t new....
YouTube as a hobby
We talk a lot about YouTube as potential path to self-employment and independence, and for good reason. With little more than a smartphone and...
Well. There goes BuzzFeed
By now, most everyone with an internet connection has heard that BuzzFeed has gone through some major layoffs in the past months. Roughly 15%...
YouTube is still the best place for evergreen video
YouTube remains the dominant platform for anyone wanting to create relevant content for years or even decades.
Instagram hid likes — but they still don’t care about your...
Hiding likes may improve the mental health of Instagram users, but that’s likely not the only motivation behind the change.
The Problem of Authenticity for the YouTube Creator
“Be yourself” has become the mantra of YouTube creators everywhere — but what does that actually mean?
In 2017, Savannah Brown’s channel went dark. This young adult had...
The necessity of self-promotion online
It's rare for an audience to grow just organically. You need to put in the work to market and self-promote yourself to experience success.
Steady growth through personal recommendations
For creators seeking not just fleeting attention but a sustainable career, the best growth is slow and organic, built on exposure.
The professionalization of YouTube
YouTube’s explosion in popularity has resulted in a growing demand for higher quality content, reshaping the production landscape.