Lilly Singh is going mainstream
Her ability to engage an audience is undeniable. She’s completely self-made. It makes perfect sense that NBC would make Lilly Singh a host and also an Executive Producer.
The Adpocalypse Aftermath
With the ashes of the 2017 Adpocalypse still settling two years later, YouTube is looking for the right path forward. Feeling they have developed...
What is TikTok and why is it so popular?
TikTok is a social media app where users create videos of up to 60 seconds. It's a simple concept and one that isn’t new....
There is no Easy Street
Successful YouTubers tend to place their overall strategies into two categories: make videos for searchers or make videos for repeat viewers. Both have their...
GIFs are Improving Modern Language. Here’s How.
Early uses of animated GIFs online were mainly for decoration. Web designers unironically plastered their sites with tacky, digital animations seemingly in a competition...
Digital sharecropping
After the American Civil War, southern states turned to sharecropping to regain some of the profits they lost after the abolition of slavery.
Sharecropping is...
Why YouTube?
We start YouTube channels for a variety of reasons: to share ideas, to become rich and famous, to entertain and to educate.
Still, YouTube has its...
Why Your YouTube Channel Needs an Offline Presence, Stat
Instead of relying solely on digital platforms for building brands, content creators need to expand beyond these online outlets into the real world if...
The necessity of self-promotion online
It's rare for an audience to grow just organically. You need to put in the work to market and self-promote yourself to experience success.
How Old Media Practices Might Work on YouTube
Since the videos you post on YouTube could be viewed by anyone at anytime, why would a channel choose to release videos on a...