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The only company that can compete head to head with YouTube

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Although people have suspected that YouTube’s main competitor would eventually be Facebook — i.e., the other half of the advertising duopoly — the only company poised to seriously...

GIFs are Improving Modern Language. Here’s How.

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Early uses of animated GIFs online were mainly for decoration. Web designers unironically plastered their sites with tacky, digital animations seemingly in a competition...

Maintaining a YouTube Channel Long Term Requires a Creatively Sustainable Content...

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Big name YouTubers are starting to crack. PewDiePie, Casey Neistat, and Jacksepticeye are just three among many who have expressed stress over the pressure...

The Problem of Authenticity for the YouTube Creator

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“Be yourself” has become the mantra of YouTube creators everywhere — but what does that actually mean? In 2017, Savannah Brown’s channel went dark. This young adult had...

Logan Paul is Doomed to Be a Maverick Forever

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Comments sections are full of speculation about YouTube’s apparent preferential treatment towards Logan Paul. Many have postulated that Logan is a cash cow, a...

Making Money on YouTube Just Got Harder

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If you want to get rich quick with YouTube, invest in Google stock! Many think I jest, but with the recent changes to the...

Our love/hate relationship with YouTube

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If you’re reading this, you probably love YouTube as much as we do. It’s an endless sea of content about the most obscure topics. Not only...

Bots are Ruining the Internet

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Not all of the responses the world gives to your content are real. Follow bots, comment bots and other bot tools are affecting how...

Fighting the Adpocalypse with Ads Targeting Adults

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The Adpocalypse is upon us and few are righteous enough to survive the horror that is demonetization. Creators are being forced to choose between...

Why the Adpocalypse May Bring Us Better Content in the Long...

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Ad revenue really is gone, but I hate ads anyway.I hate advertisements. Which sucks, because a lot of really awesome creative people are supported by...
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