The Problem of Authenticity for the YouTube Creator

“Be yourself” has become the mantra of YouTube creators everywhere — but what does that actually mean? In 2017, Savannah Brown’s channel went dark. This young adult had...

Logan Paul is Doomed to Be a Maverick Forever

Comments sections are full of speculation about YouTube’s apparent preferential treatment towards Logan Paul. Many have postulated that Logan is a cash cow, a...

Making Money on YouTube Just Got Harder

If you want to get rich quick with YouTube, invest in Google stock! Many think I jest, but with the recent changes to the...

Our love/hate relationship with YouTube

If you’re reading this, you probably love YouTube as much as we do. It’s an endless sea of content about the most obscure topics. Not only...

Bots are Ruining the Internet

Not all of the responses the world gives to your content are real. Follow bots, comment bots and other bot tools are affecting how...

Fighting the Adpocalypse with Ads Targeting Adults

The Adpocalypse is upon us and few are righteous enough to survive the horror that is demonetization. Creators are being forced to choose between...

Why the Adpocalypse May Bring Us Better Content in the Long...

Ad revenue really is gone, but I hate ads anyway.I hate advertisements. Which sucks, because a lot of really awesome creative people are supported by...

YouTube as a hobby

We talk a lot about YouTube as potential path to self-employment and independence, and for good reason. With little more than a smartphone and...

Making Money and Finding a Place for Yourself on YouNow

With the ever changing landscape of social outlets available for self expression, it’s difficult to choose the exact right one to use to show...

Opinions and Accountability as YouTube Grows Up

YouTube continues to showcase the daily lives of countless creators who openly share their beliefs and opinions with millions of viewers. But what happens...


How to Make a Viral Video

5 Advertising Tricks for YouTube


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