The Commodity of Attention
As YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to capture attention,...
Well. There goes BuzzFeed
By now, most everyone with an internet connection has heard that BuzzFeed has gone through some major layoffs in the past months. Roughly 15%...
Missteps in the evolution of performative gaming: Outpost Games’ SOS
The gaming community, and streamers in particular, have more influence than ever when it comes to game development — both over individual titles ...
The only company that can compete head to head with YouTube
Although
people have suspected that YouTube’s main competitor would eventually
be Facebook — i.e., the other half of the advertising duopoly — the only
company poised to seriously...
GIFs are Improving Modern Language. Here’s How.
Early uses of animated GIFs online were mainly for decoration. Web designers unironically plastered their sites with tacky, digital animations seemingly in a competition...
Maintaining a YouTube Channel Long Term Requires a Creatively Sustainable Content...
Big name YouTubers are starting to crack. PewDiePie, Casey Neistat, and Jacksepticeye are just three among many who have expressed stress over the pressure...
The Problem of Authenticity for the YouTube Creator
“Be yourself” has become the mantra of YouTube creators everywhere — but what does that actually mean?
In 2017, Savannah Brown’s channel went dark. This young adult had...
Logan Paul is Doomed to Be a Maverick Forever
Comments sections are full of speculation about YouTube’s apparent preferential treatment towards Logan Paul. Many have postulated that Logan is a cash cow, a...
Making Money on YouTube Just Got Harder
If you want to get rich quick with YouTube, invest in Google stock! Many think I jest, but with the recent changes to the...
Our love/hate relationship with YouTube
If you’re reading this, you probably love YouTube as much as we do.
It’s an endless sea of content about the most obscure topics. Not only...