woman watching a video on her iPad while walking in the city

The Commodity of Attention

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As YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to capture attention,...

Well. There goes BuzzFeed

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By now, most everyone with an internet connection has heard that BuzzFeed has gone through some major layoffs in the past months. Roughly 15%...
Ninja helped propel Fortnite to the top of the gaming charts.

Missteps in the evolution of performative gaming: Outpost Games’ SOS

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The gaming community, and streamers in particular, have more influence than ever when it comes to game development — both over individual titles ...
Twitch, YouTube

The only company that can compete head to head with YouTube

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Although people have suspected that YouTube’s main competitor would eventually be Facebook — i.e., the other half of the advertising duopoly — the only company poised to seriously...

GIFs are Improving Modern Language. Here’s How.

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Early uses of animated GIFs online were mainly for decoration. Web designers unironically plastered their sites with tacky, digital animations seemingly in a competition...

Maintaining a YouTube Channel Long Term Requires a Creatively Sustainable Content...

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Big name YouTubers are starting to crack. PewDiePie, Casey Neistat, and Jacksepticeye are just three among many who have expressed stress over the pressure...

The Problem of Authenticity for the YouTube Creator

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“Be yourself” has become the mantra of YouTube creators everywhere — but what does that actually mean? In 2017, Savannah Brown’s channel went dark. This young adult had...

Logan Paul is Doomed to Be a Maverick Forever

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Comments sections are full of speculation about YouTube’s apparent preferential treatment towards Logan Paul. Many have postulated that Logan is a cash cow, a...

Making Money on YouTube Just Got Harder

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If you want to get rich quick with YouTube, invest in Google stock! Many think I jest, but with the recent changes to the...

Our love/hate relationship with YouTube

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If you’re reading this, you probably love YouTube as much as we do. It’s an endless sea of content about the most obscure topics. Not only...
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