TikTok might not be worth your time
It seems that every two or three years a new social media platform catches everyone's attention, and YouTubers are quick to jump on board....
The Adpocalypse Aftermath
With the ashes of the 2017 Adpocalypse still settling two years later, YouTube is looking for the right path forward. Feeling they have developed...
Lilly Singh is going mainstream
Her ability to engage an audience is undeniable. She’s completely self-made. It makes perfect sense that NBC would make Lilly Singh a host and also an Executive Producer.
What is TikTok and why is it so popular?
TikTok is a social media app where users create videos of up to 60 seconds. It's a simple concept and one that isn’t new....
YouTuber Magazine is now Creator Handbook
When we started YouTuber Magazine, we knew that our scope would eventually expand beyond creating content only for YouTube. That's why YouTuber Magazine has a new name: Creator Handbook.
Don’t stress over your subscriber count
How do you measure success on your YouTube channel? Likes? Views? Ad revenue? If you’re like most YouTubers, the key metric you’re tracking isn’t...
YouTube’s Celebrity Takeover
Celebrities coming to YouTube is hurting small creators. And YouTube knows it.
YouTube vs. Books: Can video compete with text for self-education?
With the proliferation of educational content on YouTube, will written resources eventually become extinct? Let's dig into the YouTube vs. Books debate.
The Commodity of Attention
As YouTubers, we’re not as much in the video business as we’re in the attention business. We use our video-making skills to capture attention,...
Well. There goes BuzzFeed
By now, most everyone with an internet connection has heard that BuzzFeed has gone through some major layoffs in the past months. Roughly 15%...