OverSimplified: a YouTube empire

OverSimplified is a multi-million viewer educational YouTube channel, with 3.8 million subscribers. The channel has a winning formula that keeps viewers coming back.

Safiya Nygaard and her unique approach to fashion on YouTube

How many times have you scrolled past an ad on social media and wondered, "Is that $1 makeup is actually worth it?" Well, Safiya...
Colorful abstract image of a person and social media logos to represent

TeaSpill – How to run a “gossip” channel

In the world of YouTube, beauty gurus are the celebrities and tea channels are paparazzi. And they are definitely spilling the tea.

Mumbo Jumbo: sticking to one game on YouTube

Variety is an essential tool in growing a YouTube channel. With thousands of new releases every year, gaming channels seemingly have a built-in advantage....
YouTube channel JerryPop mixes ASMR with miniature cooking

JerryPop has a fresh take on miniature cooking videos

JerryPop is a YouTube channel that incorporates two niche cetegories on the platform: miniature cooking and ASMR. Here's how it was able to mix the two.

5-Minute Crafts: fun hacks and how-tos

If you have ever googled "how to fix a hole in my sweater" and subsequently scrolled your social media feed, you have probably seen...
Marques Brownlee

How Marques Brownlee became YouTube’s top tech reviewer

Marques Brownlee is one of YouTube more influencal creators and is the top tech reviewer on the platform. But how did he get to that top spot?

How Neebs Gaming edits videos to make them funnier (and how...

A brief look at the YouTube landscape makes it clear that gaming has become one of the most popular sectors of online video. Crafting...

Learning from Michelle Phan’s YouTube journey

Michelle Phan is a pioneer in the beauty community and beyond. Her success blazed a trail for a generation of creators. What can we learn from her rise to fame, her hiatus from YouTube and her eventual return?

How WheezyWaiter uses expert interviews to make better educational videos

You may think you need to be an expert in your subject area before you can make an educational video. But in reality, all you need is curiosity and some expert insight. Here’s how WheezyWaiter helps us all learn something new together.


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