Learning from Michelle Phan’s YouTube journey

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Michelle Phan is a pioneer in the beauty community and beyond. Her success blazed a trail for a generation of creators. What can we learn from her rise to fame, her hiatus from YouTube and her eventual return?

Safiya Nygaard and her unique approach to fashion on YouTube

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How many times have you scrolled past an ad on social media and wondered, "Is that $1 makeup is actually worth it?" Well, Safiya...

How to monetize your YouTube beauty channel

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The beauty industry is one of the most monetized niches on YouTube. The question is, how to make money with your YouTube beauty channel?
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TeaSpill – How to run a “gossip” channel

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In the world of YouTube, beauty gurus are the celebrities and tea channels are paparazzi. And they are definitely spilling the tea.

Cause and VFX

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Makeup is most often used in the pursuit of beauty, but VFX makeup has a completely different aim.Prospero’s older sister asks me to look...

The YouTube beauty genre: An incomplete history

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It may feel silly to survey the history of a website that's only around fourteen years old. However, the beauty genre of YouTube has...

OOTD Sans Cliche: How to Make Original Styling Videos

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Were you one of those kids who picked out the next day’s clothing the night before? Or did you assemble yourself 10 minutes before...

Growing a beauty channel while staying out of drama

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The big blemish on the face of the online beauty community is the drama that often comes along with it. In a highly competitive industry run by designer divas, it’s not much of a surprise. Fortunately, it’s still possible to have a successful beauty channel while staying out of the drama. We’ll show you how others are putting out consistent videos and growing their audience without getting tangled up in the trash-talking.

Cosmetic Cacophony: What To Do Next?

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In the realm of beauty, one glossy pigment can be an eyeshadow, lip balm, blush, highlighter — the list goes on. With so many possibilities for...

Doing The Most: An Interview with Bretman Rock

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With 4 million YouTube subscribers, and 10 million followers on Instagram, Bretman Rock has experienced intense amounts of social media growth in just four...
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