Beauty

Michelle Phan is a pioneer in the beauty community and beyond. Her success blazed a trail for a generation of creators. What can we learn from her rise to fame, her hiatus from YouTube and her eventual return?

How many times have you scrolled past an ad on social media and wondered, "Is that $1 makeup is actually worth it?" Well, Safiya...

The beauty industry is one of the most monetized niches on YouTube. The question is, how to make money with your YouTube beauty channel?

In the world of YouTube, beauty gurus are the celebrities and tea channels are paparazzi. And they are definitely spilling the tea.

Makeup is most often used in the pursuit of beauty, but VFX makeup has a completely different aim.Prospero’s older sister asks me to look...

It may feel silly to survey the history of a website that's only around fourteen years old. However, the beauty genre of YouTube has...

Were you one of those kids who picked out the next day’s clothing the night before? Or did you assemble yourself 10 minutes before...

The big blemish on the face of the online beauty community is the drama that often comes along with it. In a highly competitive industry run by designer divas, it’s not much of a surprise. Fortunately, it’s still possible to have a successful beauty channel while staying out of the drama. We’ll show you how others are putting out consistent videos and growing their audience without getting tangled up in the trash-talking.

In the realm of beauty, one glossy pigment can be an eyeshadow, lip balm, blush, highlighter — the list goes on. With so many possibilities for...

With 4 million YouTube subscribers, and 10 million followers on Instagram, Bretman Rock has experienced intense amounts of social media growth in just four...