YouTube recently rolled out a new policy that lets users request the removal of AI-generated video that imitates their voice or face. With the development and widespread use of artificial intelligence tools, this update aims to safeguard people’s privacy.

Improved AI policy

One can now request that a piece of realistic content that imitates the appearance or voice of another person without consent be taken down, according to YouTube. TechCrunch was the first to report on this update to YouTube’s privacy guidelines in late June. This guideline is intended to address the invasions of privacy that generative AI tools cause.

“You can ask for it to be removed if someone has used AI to alter or create synthetic content that looks or sounds like you,” YouTube states. Nevertheless, submitting a request does not ensure that the video will be removed, as YouTube will take into account a number of factors before making a choice.

How the content will be removed

YouTube’s decision to remove AI-generated content will depend on several factors, including:

  • Whether the content is a parody, satire or holds public interest value
  • If the content shows a public figure or well-known individual engaging in sensitive behaviors like crime or endorsing a product or political candidate
  • Whether the creator disclosed that the video was made using AI

In addition, the uploader has 48 hours to delete the video or remove the content if someone submits a privacy complaint. If nothing is done, YouTube will examine the video and might remove it if it finds a violation.

Protecting privacy

YouTube is committed to safeguarding the privacy of its users. Repeat violators risk having their accounts terminated, according to YouTube. “If we remove your video for a privacy violation, do not upload another version featuring the same people. These people will likely file another privacy complaint or report you for harassment,” YouTube emphasizes.