Twitch has issued a response after streamer Kalei criticized the platform for adjusting her subscription revenue split. Twitch has been under fire in the past years over changes to how Twitch shares income with streamers.
Changes to the revenue split
Kalei took to social media to express her dissatisfaction after her subscription revenue share changed. Kalei had been earning a 70/30 split, meaning she kept 70 percent of the money from channel subscriptions, and Twitch took 30 percent. Her statement said the shift felt unfair after building her audience under the previous arrangement.
Twitch responded by explaining that the change is a “backend technical update” with “no changes to the contract.”
“We have longstanding agreements with a limited number of streamers who have been with Twitch since its early days. We are honoring these historical contracts and we are not changing payout structure or requirements to sustain their payout structure with this change,” Twitch replied on X.
Longer history with subscription splits
Concerns over how Twitch divides subscription revenue are not new. For years the platform used a standard 70/30 split for many partners, though it later introduced changes such as lifting the 100,000 subscriber cap on that rate and then moving toward a 50/50 split for some creators. Those shifts prompted criticism from the company regarding fairness and how income should scale as channels grow, with many streamers saying they want clearer rules and more predictable earnings as part of their long-term planning.