Snapchat is launching a new awards show called the Snappy Awards, and comedian Matt Friend will serve as host. The event is geared toward creators on Snapchat, spotlighting standout content and talent from the platform over the past year.
Giving recognition to the platform’s creators
The Snappy Awards are Snapchat’s first large-scale creator awards show. The company says the event will celebrate creators who have made an impact on the platform across formats like short videos, original shows and interactive content. Categories and nominees have not been fully revealed yet, but the announcement positions the show as a way to recognize performance, creativity and fan engagement within Snapchat’s ecosystem.
Matt Friend, known for his work in comedy and hosting live events, is set to lead the show and bring a mix of humor and personality.
“I’ve grown up on this platform, so getting to host The Snappys Awards Show and celebrate the creators who are shaping comedy, music, sports, and everything in between feels full circle,” Friend said.
Award categories
Categories will include breakout creator, storyteller, collaboration, comedy and cultural impact. Jim Shepherd, Snapchat’s head of content partnerships, said the Snappy Awards show how strong the creator community on Snapchat has become. Shepherd said the Snap Stars being honored are driving conversations, building businesses and shaping culture. He added that the show signals long term support for creators and aims to provide recognition and real opportunities as they continue to shape what comes next.
Featured image courtesy: Snap