Early this year, TikTok introduced the Creativity Program Beta as its new solution to the issues its Creator Fund faced. This monetization program aims to reward more creators with higher rewards. And just recently, TikTok announced that it’s expanding the program to Brazil, France, Germany, Japan, Korea and the United Kingdom.
Who is eligible for the program?
Creators from the mentioned countries above who are 18 years old with authentic 100K videos in the last 30 days and at least 10K followers are eligible to join the program. TikTok also said that creators who post high-quality content that’s longer than one minute have higher chances of earning 20 times more compared to Creator Fund earnings. Watch time is a key factor in the creator’s earnings in this program, so making original, high-quality videos is encouraged.
Once creators enroll in the Creativity Program, they cannot revert to the Creator Fund. There is no news yet on whether TikTok is scrapping the Creator Fund. However, the Creativity Program offers more earnings, so this monetization tool is definitely better for creators.
“We are committed to fostering new ways for creators to feel valued and rewarded as they continue to inspire and engage our community,” TikTok said.
More monetization programs
Aside from LIVE subscriptions and TikTok Pulse, the Byte-Dance-owned company has Effect Creator Rewards and TikTok Series in its suite of monetization programs. Effect Creator Rewards pay creators of the app’s popular filters and effects. TikTok Series allows creators to post premium content behind paywalls. Back in June, TikTok also added the Creative Challenge, where creators can make ads for different brands, and they are rewarded based on clicks and conversions.