A class action lawsuit has been filed against the PRIME Energy drink made by KSI and Logan Paul. According to the lawsuit, the drinks contain more than 200 mg of caffeine than advertised.
Lawsuit details
A complaint was made against PRIME Energy on May 9, 2024. According to the lawsuit, the company allegedly engages in “misleading” manufacturing, marketing and sales practices. It claims that the drinks’ caffeine content is greater than what is indicated on the label.
“Plaintiff relied on the packaging in making his purchase, was unaware that the Products contained more caffeine than advertised and would not have purchased the Products if that were fully disclosed or he would have paid less than he did,” the lawsuit reads.
Testing and concerns
The lawsuit’s plaintiff, Bryant Preudhomme, claims that independent testing verified the product has “substantially more” caffeine than 200 mg. The lawsuit also makes clear that a large portion of Logan Paul and KSI’s viewership consists of kids and teenagers. This raises more concerns about the high caffeine concentration.
The complaint states, “Defendant’s false, deceptive, and misleading label statements are unlawful under state unfair and deceptive acts and practices statutes and/or consumer protection acts, which prohibit unfair, deceptive, or unconscionable acts in the conduct of trade or commerce.”
Impact on children
PRIME Energy has been marketed to a young audience. This has caused concern, especially since caffeine is not recommended for children. The Centers for Disease Control (CDC) says there is “no established safe limit for caffeine in young children.” In 2011, 1,499 adolescents aged 12 to 17 went to the emergency room for energy drink-related issues.
Neither PRIME Energy nor Logan Paul and KSI have responded to the lawsuit. We will follow this story as the lawsuit develops.