Twitch streamer Kai Cenat has landed a deal with Nike. The creator announced this partnership during his livestream.

Kai Cenat joins the Nike family

“I would like to announce that we are officially a part of the Nike family,” Cenat said in his IRL broadcast in Las Vegas. “This has been a long time waiting.”

“There are so many things that we have accomplished, and there are so many things I have wanted,” the streamer continued. “We are officially a part of the Nike family. I’ve got to take a shot to that, bro. Kai x Nike!”

Kai Cenat is also participating in the upcoming NBA All-Star Celebrity Game on February 16. Nike confirmed this partnership. However, the company did not reveal any details. Cenat currently has 9 million subscribers on Twitch and has won Streamer of the Year for two consecutive years. He is the first streamer that Nike welcomed into their lineup.

Making streamer history

Kai Cenat is one of the biggest creators in the livestreaming space. Even though he’s only been streaming for three years, he’s grown exponentially fast. He took the title of the most-subscribed-to streamer on Twitch in March 2023 with 306,621. He also has been able to bridge the gab between streamer world and A-list celebrity world, having brought Nicki Minaj and Offset onto his stream. Now, with his partnership with Nike, he’s paving new avenues for streamers in new industries.

We’re excited to see more of what Kai Cenat and Nike have in store.