YouTube is testing a new ad format for livestreams that changes how interruptions are handled. Instead of pausing the stream entirely, the platform is experimenting with a layout that keeps the broadcast visible while ads play alongside it.
In a recent test, YouTube has introduced “side-by-side” ads that appear next to a live video rather than replacing it. The format places the livestream in one section of the screen while an ad runs in a separate player, allowing viewers to continue watching the broadcast during ad breaks.
The feature has been spotted across a limited number of streams, suggesting it is still in the testing phase rather than a full rollout.
How the format works
With this setup, the livestream continues playing visually while the advertisement runs at the same time. In most cases, the stream’s audio is muted and replaced with the ad’s sound, which means viewers can still see what is happening but may not hear live commentary or reactions during the break.
The format differs from traditional mid-roll ads, which typically interrupt playback entirely and require viewers to wait before returning to the stream.
A different approach to livestream monetization
YouTube has been testing ways to make livestream ads less disruptive while still maintaining revenue opportunities. Side-by-side ads are one of several formats designed to keep viewers engaged without fully removing them from the content.
The format has also appeared on multiple devices, including mobile, indicating that YouTube may be exploring broader implementation across platforms.
Instead of missing visual moments during a stream, users can continue watching the video in real time. However, the loss of audio during ads may still affect the overall viewing experience, particularly for streams that rely heavily on commentary or dialogue.