The prevalent use of generative AI has produced deepfakes of known celebrities and politicians. Although YouTube has put policies in place to combat AI-generated content early this year, the platform is now seeking out more deepfakes that go against its guidelines.
Partnership with Creative Artists Agency (C.A.A.)
YouTube is going to team up with Creative Artists Agency (C.A.A.) to build a fast detection system. C.A.A. is a talent management company that handles artists both in the Hollywood and content creation industries.
C.A.A. manages many influential figures, including actors and top athletes. There is tons of footage of these figures that are at risk of being deeply faked.
“By collaborating with CAA, we’ll gain insight from some of the world’s most influential figures—some of whom have been significantly impacted by the latest waves of AI innovation—to refine our product before releasing it to a wider group of creators and artists,” YouTube wrote in a blog post.
With this YouTube partnership, celebrities will have access to early technology that identifies AI-generated content that matches their likeness. The participating figures will then be able to provide feedback on YouTube as the platform builds the tool. YouTube will consider the takedown requests as privacy complaints.
“In the days ahead, we’ll work with CAA to ensure artists and creators experience the incredible potential of AI while also maintaining creative control over their likeness. This partnership marks a significant step toward building that future,” YouTube CEO Neal Mohan said.
More steps against AI
Due to rising concerns with AI lately, YouTube also introduced a third-party toggle that allows creators to say no to having their content used for AI training models. Although YouTube has introduced many AI tools for creators, it’s also taking steps to combat the ones not beneficial for them.