YouTube has released a new feature that lets creators specify which of their videos contain artificial intelligence (AI)-generated or synthetic content. This measure intends to assist viewers in differentiating between authentic and fake media.

Disclosure requirements for AI-generated content

Creators uploading videos to YouTube now have to disclose if their clip includes AI-generated or synthetic material that appears realistic. This covers cases such as modifying the words or actions of actual people, tampering with video footage of actual locations or events or fabricating realistic-looking scenes.

For example, YouTube provides examples of how to use deepfake technology to make a genuine person narrate a video with a different script, or how to show a fake tornado approaching an actual town.

On the other hand, obvious fantasy features like backdrop effects, animations and beauty filters do not require disclaimers. 

“We’re not requiring creators to disclose content that is clearly unrealistic, animated, includes special effects, or has used generative AI for production assistance,” YouTube posted on their blog.

Enforcing transparency and accountability

The new YouTube policy is one aspect of an overall campaign to fight false information and guarantee authenticity on the website. YouTube stresses how crucial it is for content creators to be truthful about their work and issues a warning that individuals who repeatedly fail to disclose content generated by artificial intelligence may face legal action.

YouTube may add its own disclaimer if creators fail to mark their videos properly, particularly if the content could mislead or confuse users. This strategy looks to strengthen user confidence and stop misleading content from going viral.

Impact on content creation and viewer experience

AI content labeling systems are an important development for content creators and viewers alike. Viewers can now make more educated decisions about the reliability of the information they consume, and creators need to be careful about how they employ AI technologies to prevent misleading their audience.