Over the weekend, Elon Musk announced that Twitter is rebranding as X. In his series of tweets, Musk hinted at the rebrand with multiple mentions of X. On July 24th, Musk announced that x.com now redirects to twitter.com. Later that day, the interim X logo went live.

Changes to Twitter

We are saying goodbye to the iconic bird logo, as it’s being replaced by Musk’s new X brand. However, Twitter’s core elements will still stay the same, such as the post button and search bar, which still are called “Tweet” and “Twitter Search Bar,” respectively. Though those names may change in the future. The Twitter apps for iOs and Android still carry the name and the blue bird logo at the time of this writing.

The major change right now is Twitter’s official name is now X Corp, which was officially changed back in April. According to Musk, the rebrand is to “embody the imperfections in us all that make us unique.”

Future of X

After this controversial rebranding, Twitter (X) CEO Linda Yaccarino said, “It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

Yaccarino added that X is the “future state of unlimited interactivity” and a marketplace of ideas. According to her, they are just getting started. She tweeted, “There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.”

Twitter has been through a lot of changes in the past eight months since Musk acquired it. However, this is the biggest change up to date, scrapping 12 years of branding as a bird app, which is arguably the most valuable thing about the platform. It’s quite an odd move for Elon Musk to completely rebrand one of the most regonizable brands in the world. Overall impressions of the change are not good from many Twitter users, but we doubt that the rebranding alone will deter anyone from the platform. However, it makes us wonder how the rebrand will affect things like searability on Google, since Twitter is much easier to find than X.