The Try Guys, a YouTube group known for their lighthearted and experimental content, have opened up about their channel’s struggles after its 2nd Try’s launch. In May 2024, The Try Guys introduced 2nd Try, a subscription-based platform offering exclusive content.
This initiative followed the departure of founding member Eugene Lee Yang. Despite their loyal fan base, the channel isn’t performing as well as expected following the launch of its subscription service.
Youtube channel is not growing
In a recent update, creators Keith Habersberger and Zach Kornfeld revealed that the channel’s current performance is below their expectations, especially considering the revamped content.
Keith Habersberger noted, “We didn’t put our YouTube hats on and think about how things are going to perform on YouTube to reach more people so more people could find out about the cool stuff we’re making on 2nd Try.” Zach Kornfeld added, “As a result, our YouTube channel is not doing well.”
The Try Guys’ fans, who’ve been with them for years, are still engaged, but the channel’s growth seems to be stagnating.
The Try Guys’ approach to solve this struggle
To address this, The Try Guys plan to improve communication with their audience. They aim to clarify which content will be available on YouTube and which will remain exclusive to 2nd Try. Additionally, YouTube viewers can look forward to accessing the first two episodes of select 2nd Try exclusive series, providing a glimpse into their subscription platform.
This strategic shift comes after the group’s challenges in 2024, including the departure of former member Ned Fulmer, which reportedly cost the company millions in lost ad revenue and brand deals.
By refocusing on their YouTube presence and enhancing audience communication, The Try Guys aim to balance their free and subscription-based content, ensuring sustained engagement across platforms.