In less than a year of leaving Twitch, Shroud, one of the most popular streamers on the internet, is returning to the platform after signing an exclusive deal.
Within the past year, Shroud, along with Ninja, left Twitch to exclusively stream on Mixer. However, a little over a month ago, it was announced Microsoft would be shutting down Mixer. Shroud would be left with a few streaming platforms to go to. Ultimately, we now know that he will return to Twitch.
This is a big deal for Twitch
Michael “Shroud” Grzesiek is one of the biggest live streamers around, naturally being one of the biggest names on Twitch before he moved over to Mixer. His departure, along with Ninja, showed worrying signs for Twitch. Their biggest talents were leaving for other platforms. However, it seems the landscape is shifting back in favor of Twitch.
In recent times, it appears a lot of streaming platforms have stopped offering exclusive deals. Of course, Shroud’s recent deal with Twitch is one of the exceptions. However, it’s possible that we could see Twitch offering more deals to other streamers that have left the platform for Mixer, like Ninja. Nevertheless, Twitch will see a huge growth as Shroud returns. He has over 7.1 million followers on Twitch. That will be a huge boost to Twitch’s growth in the later half of this year.
Why did Twitch sign Shroud?
It is quite possible that Twitch offered Shroud this deal to prevent him from leaving the platform in the near future. Since Shroud brings in huge numbers for Twitch, being one of its biggest streamers, it’s safe to say Twitch doesn’t want to lose him — again.