Kick, Twitch’s rival streaming platform, is taking steps to differentiate itself from its competitors. The Stake-backed platform is about to introduce a new feature that lets users get paid to watch livestreams.
Kick’s new currency for viewers
One of the most popular streamers on Kick, Adin Ross, claimed that the site is developing a “Kick Currency” that will allow users to receive money while watching content from their favorite streamers.
“They want to come out with the Kick Currency that I told you guys about,” Ross shared during one of his streams. He clarified that streamers would be able to compensate their viewers through the system. “I can give people Kick, and they can cash out,” he added.
How the Kick currency works
This model is different from Twitch’s Bits, which viewers purchase to support streamers. Instead of having to spend money, Kick will allow viewers to earn through participation. It’s still unclear how this currency system will work in detail, such as how much viewers can earn or how often they can collect the currency. As Ross said, “Not every person will get paid to watch,” leaving more questions to be answered.
Competing with Twitch and others
Kick is establishing itself as a competitor to YouTube, Twitch and other streaming platforms. Even though Twitch is still the most popular platform, it has recently encountered difficulties, like stricter restrictions on gambling streams. Kick, on the other hand, expects that its new currency system will attract more users.
Many questions remain about Kick’s new approach. Will viewers who usually watch Twitch be drawn in by this currency? That is still to be determined, but many fans are expected to be drawn to the possibility of making money simply by viewing streaming.