Instagram is testing a new Reels feature that makes it easier for creators to remix content, a tool that has been a staple on TikTok for years. The update allows users to edit clips within the Instagram app, offering a more seamless experience without needing third-party editing tools.
What’s changing in Reels?
Meta is experimenting with a new “Clip Hub” feature inside Reels. This hub gives users access to a library of short clips that can be easily combined, edited and repurposed — much like TikTok’s existing feature. Currently, users need to manually import or download clips before remixing them, but this update streamlines the process.
This benefits the creators in:
- Faster Content Creation: Creators can quickly grab clips.
- Better Engagement: Interactive content — like remixes and responses — drives more views.
- Competing with TikTok: Instagram continues to push Reels forward as it fights for short-form dominance.
This move follows a larger trend of platforms adopting TikTok-inspired features. Recently, X and Bluesky are planning to roll out short-form video tools to stay relevant in the creator economy. Instagram’s latest test reinforces that TikTok’s influence on social platforms isn’t slowing down.
Will Instagram’s new feature stick?
Meta often tests features before a full rollout, so there’s no guarantee that this update will be permanent. But given the demand for efficient in-app editing, it’s likely that Instagram will refine and expand the tool. If this test proves successful, expect to see more advanced editing options within Reels.
For creators, this means fewer headaches when producing content and more opportunities to capitalize on trending formats. If Instagram wants to keep Reels competitive, making content creation as frictionless as possible is key.