IGTV now has shoppable ads. Instagram added a new form of monetization to the video-sharing platform. It’s also planning to release these ads on Reels soon.

According to Instagram, adding shoppable ads to IGTV, it creates “a new way to sell in an inspirational and immersive way through long-form, edited video.” While see-and-shop videos have been on Instagram since 2018, they were only available on Instagram Live and Stories.

Adding more monetization features to IGTV

This is a big update for a fairly barren IGTV in regards to its eCommerce features. Shoppable videos allow brands to create videos that help viewers see and buy their products while watching. While brands have been able to post videos about their products on IGTV before, shoppable ads allow people to shop right from the video without needing to pause. Once they’re read to check out, they can do so through the company’s website or the Instagram Checkout service.

The feature is coming to Reels

Instagram is currently planning to add shoppable ads to Reels after IGTV. Instagram has added a new form of monetization to the video-sharing platform. It’s also planning to release these ads on Reels. Adding more eCommerce early on could allow Reels to pose a real challenge to TikTok. TikTok still hasn’t rolled out any significant monetization features for creators and brands. We can expect to see Instagram release the feature on Reels later this year.

“By bringing shopping to IGTV and Reels, we’re making it easy to shop directly from videos,” Instagram COO Justin Osofsky said in a statement. “And in turn, helping sellers share their story, reach customers, and make a living.”

Image courtesy: Instagram

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