Facebook Gaming is expanding it’s key monetization tools, hoping to increase the number of streamers that create content on the platform.
The key tools Facebook Gaming is focusing on is Fan Subscriptions, Live Ads, and Live Breaks. The platform plans to release its Fan Subscriptions to creators in the Level Up program. To have access to this feature, streamers must have at least 250 returning weekly viewers. Facebook chose the 250 returning weekly viewer threshold because “creators who hit this benchmark have built a strong community and are more likely to be successful on Fan Subscriptions.”
Essentially, Fan Subscriptions allow viewers to support creators with recurring monthly payments of $5. In return, they’ll receive exclusive perks. To be in the Level Up program, creators need to have at least 100 followers and stream gaming content for at least two days for four hours within a 14-day period.
Fan Subscriptions availability
Currently, Fan Subscriptions will only be available in Australia, Brazil, Canada, Mexico, Thailand, the U.K., and the U.S. If you want to see if you’re eligible for the feature, you can check your status in Creator Studio under the ‘Insight’ tab and then going to ‘Loyalty’.
Facebook is also releasing Live Ads to all of its partner gaming creators. In Facebook Gaming’s partner program, creators sign a contract agreeing to a set streaming quota in exchange for money from Facebook. Live ads refer to pre-rolls that run before a stream, images that appear below a stream, and a new mid-roll format that runs in the main player which plays while the stream is in picture-in-picture window. Additionally, Facebook is currently beta testing ways for partnered creators to monetize old streams with pre-roll, image, and mid-roll ads.
Lastly, Facebook is working on a new ad format: Live Breaks. This feature will allow creators to run an ad break in the middle of their live stream, allowing the creator to step away from the stream for a moment. Live Breaks are manually triggered by creators and can be 60, 90, or 120 seconds in length.
Facebook is looking to attract more gaming creators to their platform with this move. In recent times, Facebook says they’ve seen 700 million of Facebook’s 2.5 billion monthly active users watch gaming content on their platform. This move to attract more streamers with better monetization options is likely in hopes of satisfying the clear demand for gaming content on the platform.
Image courtesy: Facebook Gaming