The Cannes Lions International Festival of Creativity is expanding its focus on the creator economy with the return of the LIONS Creators program, scheduled for June 16–20, 2025, in Cannes, France.
What’s new in 2025
Building on its inaugural success in 2024, the 2025 LIONS Creators program offers a comprehensive five-day experience tailored for digital content creators. The Creator Pass includes a three-day learning program, practical workshops, exclusive networking events and access to the Creator Rooftop content studio.
Sessions will feature insights from major platforms such as Google, TikTok, Meta, Amazon, Pinterest and Linktree. Notable creators like Kai Cenat, Amelia Dimoldenberg, Keith Lee, Colin & Samir, Logan Moffitt and Grace Beverley will discuss topics ranging from platform strategies to storytelling, brand partnerships and sustainable business models.
Opportunities for emerging creators
To promote inclusivity, Billion Dollar Boy and FiveTwoNine have partnered with Cannes Lions to launch the Creator Fund, providing 20 Creator Passes to emerging U.K. and U.S.-based creators. This initiative aims to support creators who have not previously attended the festival and may face financial barriers, offering them access to sessions, networking opportunities and exclusive events.
For creators aiming to scale their businesses, enhance their content strategies and build industry connections, LIONS Creators 2025 aims to present a valuable opportunity.
For more information and to apply for the Creator Pass, visit the official Cannes Lions website.
Image courtesy: Cannes Lions