Meta launched a new standalone app called Edits that brings TikTok-style editing tools to Instagram Reels. The new tool aims to make short-form video creation easier, faster and more intuitive, especially for creators who are used to TikTok’s timeline-based editing features.
How the Edits app works
The Edits app allows creators to modify clips using a visual timeline, similar to TikTok’s in-app editor CapCut. It also includes simplified access to common tools like trimming, cropping, adding text, inserting stickers and syncing clips to music.
Meta’s goal is to make video creation on Instagram more accessible. Executives have acknowledged that the current Reels editor hasn’t met user expectations, especially for creators who post regularly across multiple platforms.
The new app is designed to streamline the editing process within the Instagram ecosystem, reducing the need for third-party tools or time-consuming workarounds.
More features of the app
For creators already working in short-form video, Edits could help make day-to-day content production more efficient.
By allowing for frame-specific control, the app gives users a level of precision that wasn’t possible in previous versions of the Reels editor. It also reduces the friction that often comes with switching between platforms to edit and upload content.
Since many creators develop content for multiple platforms at once, a smoother editing experience on Instagram could make it easier to keep everything in sync without sacrificing quality.
An app that could Rival TikTok
TikTok has long been ahead when it comes to editing tools and creator support. Edits appears to be Meta’s effort to close that gap and offer more competitive features within the Reels ecosystem.
Whether or not the app becomes widely adopted will likely depend on how well it integrates with Instagram’s core platform and how creators respond to its design.
Featured image courtesy: Edits