Adobe just launched a free beta version of its Content Credentials web app, the company’s big step toward fighting misinformation and proving originality. For creators, it adds a practical way to show that work is authentic, not AI-generated or copied.
What the tool does
Content Credentials is Adobe’s open standard for digital content authenticity. The new web app lets you upload images, add metadata like your name and location, then export those files with a secure provenance record attached.
This means creators can prove that their content has not been manipulated by AI. This tool can also protect their work from being misused or misattributed.
It is free to use, even if the user do not have a Creative Cloud subscription, an Adobe account is all that is needed.
How to use the tool
Right now, the web app lets users upload an image, attach metadata like the name, date, location and the tools used, then export the image with Content Credentials included. Creators can view that information using Adobe’s verification tool at verify.contentcredentials.org.
The app currently supports .jpg and .png files. For now, it is limited to still images. However, Adobe says video and audio support is on the roadmap.
The system is based on the open C2PA standard, which is backed by a coalition of companies including Microsoft, Nikon and Canon. The support from other companies mean that the more tools that adopt the standard, the more reliable and visible it becomes across the internet.
Maximizing the tool
Creators can use Content Credentials to sign their digital artwork and show when it was created. They can also share behind-the-scenes edits to show their creative process. If AI tools were used ethically, creators could clearly mark work as AI-generated.
This huge update is not just useful for pro creatives, it can help anyone who wants to show they made something, from freelancers to casual creators to journalists.