YouTube is testing a new feature to help creators transform long-form content into Shorts more easily. This update is part of the platform’s ongoing effort to support multiformat content creation and boost engagement.
Simplifying the highlight process
The tool, currently available to a small group of English-speaking creators, allows users to “Create a video highlight” through the video editor in YouTube Studio’s desktop version. YouTube claims that this feature allows content creators to make engaging 16:9 highlights from longer videos quickly.
Building on existing tools
Clipping highlights isn’t a new concept for YouTube. A clipping tool compatible with Shorts was introduced by the platform in 2022 to help creators adapt to the increasing demand for short-form content. By lowering the amount of manual effort needed to produce standout clips, this updated version seeks to streamline the process further.
The Growing Popularity of Shorts
Shorts have become YouTube’s fastest-growing content type, with over 70 billion views per day. By repurposing their most engaging moments, creators such as Kai Cenat, Mark Rober and iShowSpeed have used Shorts to reach a larger audience.
“This tool will let more creators tap into the benefits of Shorts without the extra effort,” a YouTube spokesperson explained.
YouTube’s new tool positions the platform as a strong competitor to TikTok and Twitch. YouTube wants to continue being a top option for content creators by providing a means for them to showcase a variety of video formats.
“We’re making it easier for creators to thrive, whether they produce long-form, short-form, or both,” the company stated.
A game-changer for creators
This tool has the potential to revolutionize the way creators approach video production if it is made available globally. YouTube is providing creators with a great chance to reach a wider audience and maintain their relevance in the cutthroat digital world by making the process of making Shorts simpler.