YouTube recently announced the BrandConnect Hub, a new resource inside YouTube Studio designed to make it easier for creators and brands to connect and collaborate.
How YouTubers can use BrandConnect
The BrandConnect Hub brings together campaign opportunities, brand pitches and data-driven insights in one place. YouTube’s goal is to streamline sponsorship deals and help creators spend less time chasing brand partnerships. Instead of juggling emails and external platforms, creators can now manage everything directly inside YouTube Studio.
Right now, the BrandConnect Hub is only available to United States-based creators who are already part of YouTube’s BrandConnect program. To qualify, creators need to be over 18, have no community guideline strikes and meet engagement thresholds set by YouTube. For those already eligible, they will see the new hub inside the Earn tab in Studio.
How BrandConnect works
Brands can submit campaign opportunities directly to the hub. Creators can review these pitches, see key details like compensation and deadlines and accept offers if they’re a good fit. YouTube also uses insights like audience demographics and past performance to match creators with campaigns that are likely to succeed.
According to YouTube, creators who participate in BrandConnect deals earn an average of $50,000. While not every deal will hit that number, it shows how big the sponsorship market can be. The new hub will likely make that process smoother and more transparent.
For brands, instead of working through third-party agencies or scouting influencers manually, they can use YouTube’s data to find creators with proven engagement. It reduces guesswork and helps brands get better ROI.
If you’re a creator with an audience in the U.S., now’s the time to check your eligibility and explore what’s available. And if you’re a brand, this tool could simplify the way you connect with creators.
YouTube’s BrandConnect Hub is another example of how platforms are trying to keep creators inside their ecosystems. It’s also proof that influencer marketing isn’t slowing down — it’s becoming more professional and data-driven.