YouTube is updating its policies on AI-generated content. Although there are existing policies set in place to address the harm that AI content might bring, viewers might still not realize that the video is “altered or is synthetically created,” according to YouTube.

New disclosure requirements for AI-generated content

YouTube will now require creators to disclose content generated by AI tools or software. The platform will provide an option for creators where they can label content that contains “realistic altered or synthetic material.” 

YouTube emphasizes that such disclosure is important when the videos discuss “elections, ongoing conflicts and public health crises, or public officials.” Failure to disclose AI-generated content may be subject to removal or suspension from the YouTube Partner Program. Additionally, content may be removed by YouTube if it depicts realistic violence meant to shock or disgust the viewers despite having the right disclosure. 

Removal of deep fake content and AI-generated music

YouTube is adding an option for users to report and take down content where their faces or voices are digitally generated to misrepresent them. However, the company is making exceptions to parody or satire. Additionally, the platform says there will be a “higher bar” if the person making the request is uniquely identified or a popular official/individual. 

The company is also adding an ability for partner artists to request the removal of AI-generated music that mimics their singing or rapping. YouTube is also making exceptions to content meant to report, analyze and critique synthetic vocals. This ability, though, will only be available to labels or distributors who participated in the company’s AI experiments. 

Moving forward with AI

YouTube has been working on a few AI-powered tools this year. The tech giant is open to utilizing more AI tools in the coming years. However, as the company said, the technology poses more risk the more it’s being used, especially for generating content. 

“Generative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform. But just as important, these opportunities must be balanced with our responsibility to protect the YouTube community,” YouTube Product Management Vice Presidents Jennifer Flannery O’Connor and Emily Moxley say.