Starting March 19, 2025, YouTube will enforce stricter policies on gambling-related content to safeguard its community, especially younger viewers.
YouTube’s policy changes
The platform will no longer be allowed to verbally mention, display logos, or link to any online gambling service that isn’t approved by Google. This change is meant to prevent indirect promotion of unregulated gambling platforms.
In addition, age restrictions will be applied to videos that promote online gambling. Viewers under 18 or those not signed into YouTube will be blocked from accessing these videos. However, this rule does not apply to content focused on online sports betting or in-person gambling, which are still allowed.
YouTube will also remove any content that promises guaranteed financial returns from gambling, even if the gambling service itself is approved. This is part of a broader effort to prevent misleading claims that could encourage risky financial behavior.
Platforms tightening rules on gambling
This isn’t YouTube’s first move to regulate gambling content. In 2021, the platform banned gambling-related advertisements from its masthead ad slot.
Similarly, Twitch restricted streams showcasing certain gambling sites in 2022. Additionally, Google is testing a machine learning model to estimate users’ ages, ensuring age-appropriate experiences across its platforms, including YouTube. Even Kick, which sold itself as having lax regulations, has tightened its policy towards gambling.
Creators focusing on online gambling content, such as casino games and applications, may need to adjust their strategies to comply with these new guidelines. Failure to adhere could result in content removal or channel penalties.
YouTube’s updated policies reflect its commitment to fostering a safer environment for all users. By limiting exposure to unapproved gambling content, the platform aims to reduce potential risks.