YouTube is experimenting with a new approach to address creator concerns about its automated content review systems. The platform plans to automatically forward videos that receive a “Limited or no ads” rating, which is indicated by a yellow monetization icon, to human reviewers for additional assessment.
How the reviews work
The yellow icon signifies that a video doesn’t fully comply with advertiser-friendly guidelines, limiting its ad revenue potential. Previously, creators had to manually appeal these decisions, a process that could take days and impact earnings during peak view periods. With this new system, YouTube aims to expedite the review process, potentially resolving monetization statuses within 24 hours.
“To improve the accuracy of our yellow icon decisions and get your videos monetizing faster, we are experimenting with automatically sending videos that receive a ‘Limited or no ads’ rating for an additional review,” YouTube wrote.
This change is expected to reduce the burden on creators, who previously had to initiate review requests. By having human reviewers assess the content automatically, videos that were incorrectly flagged by automated systems can be monetized faster, ensuring creators don’t miss out on potential revenue during the critical initial upload period.
Implementation of the review
Currently, this updated review process is being rolled out to a small percentage of creators. YouTube plans to monitor its effectiveness before expanding it to all creators who monetize with ads. This approach allows YouTube to gather feedback and make necessary adjustments to ensure the system benefits the broader creator community.
YouTube’s move to incorporate automatic human reviews hopefully represents a significant step toward balancing automated efficiency with human judgment.