Becoming a content creator is no easy task, and becoming a successful creator is even harder. According to Social Blade, there are currently 61.1 million YouTube creators right now; it’s easy to see why it’s so hard to rise in the YouTube algorithm. Competition is fierce on YouTube, so it’s vital for creators to optimize their operation. Thankfully, there are many tools out there to help YouTube creators with optimization.

In this buyer’s guide, we’ll explain the various kinds of YouTube optimization software on the market and provide tips on how to choose the best product for your needs. We’ll also give you our top picks of solutions out there so you can make an informed decision about what’s right for you.

Best social listening tool


Image courtesy: Brand24


  • Tracks every major video platform and podcasts
  • Push notifications to your mobile device
  • Responsive customer service


  • Limits on the number of trackable keywords
  • Video platform monitoring requires paid upgrades

Brand24 stands out for its comprehensive tracking capabilities across all major video platforms and podcasts. With Brand24, users gain access to an invaluable resource for understanding audience sentiment, competitor performance and emerging trends in real-time. Additionally, Brand24’s ability to deliver push notifications directly to your mobile device keeps you up to date on the latest trends.

We also applaud Brand24’s extremely responsive customer service team. This alone really puts Brand24 ahead of the pack. The team offers timely support and guidance to navigate any questions you may have or issues you run into.

Unfortunately, Brand24 does limit the number of trackable keywords you can track, depending on your plan. The price climbs quickly as well if you want more trackable keywords. Likewise, the platform requires paid upgrades to use its video platform monitoring.

But, if you need a way to monitor your brand’s feed, you can’t go wrong with Brand24.


  • Individual: $79
  • Team: $149
  • Pro: $199
  • Enterprise: $399

Best software for analyzing competition

Rival IQ

Rival IQ
Image asset courtesy: Rival IQ


  • Easy-to-use UI
  • Robust metric comparisons
  • Highlights and filters boosted posts


  • No historical data before the Rival IQ account was created
  • Limits on the number of competitors you can track

There are quite a few platforms that offer creators insight into their competitors, but none of them can compete with Rival IQ. Rival IQ sets itself apart by offering in-depth insights into your competitors’ performance, content strategy and audience engagement, all in an easy-to-use package. Rival IQ is easy to pick up and a breeze to navigate, something many of its competitors often lack.

Beyond just UI, Rival IQ offers robust metric comparisons and even highlights and filters boosted posts, giving you a clearer understanding of how audiences interact with your competitors. Unfortunately, there’s no historical data. So you’re limited to the data that’s uploaded after you create your account. You also have a limit on how many companies you can track depending on what your plan is. Depending on your needs, you may need to shell out a pay for a higher tier.

Nevertheless, Rival IQ is an industry-leading tool for those who want to keep tabs on their competition and learn all they can from them.


  • Drive: $239
  • Engage: $349
  • Engage Pro: $559


  • Drive: $2,388
  • Engage: $3,588
  • Engage Pro: $5,628

Best software for keyword research


Image asset courtesy: Semrush


  • Large database
  • Offers local SEO
  • Tailored toward creators


  • Cost
  • Takes time to learn

Finding video topics that people are actively searching for is easier said than done. One of the main ways successful creators find what people are looking for is through SEO, and currently, Semrush is the best tool for researching SEO topics. While there are a lot of SEO research platforms, like Ahrefs, Semrush really gears itself to content creators. Aside from its expansive keyword research tool, it also offers rank tracking, which tracks daily changes to your target keywords. And for creators that are looking to run businesses, it also offers tools for on-page SEO, competitor analysis and local SEO.

There are a few downsides, though. If you’re new to SEO research, it will take some time to learn Semrush, as well as navigate the site. Though, once you get it down, this isn’t much of an issue. The only other issue is its cost. For its base subscription, Semrush will set you back $130 a month. Compared to Ahrefs, its Lite subscription cost $99 a month. However, as you creep up into the higher subscription tiers, Ahrefs’ subscription cost creeps up higher.

Nevertheless, Semrush is a top player in the SEO research industry and for good reason. It’s a highly efficient tool for researching SEO and we recommend trying out its free trial to see if it works for you.

Best content generator




  • Can edit output based on user feedback
  • Free version available
  • Can optimize or proofread text content
  • DALL·E support


  • Plagiarism concerns
  • Accuracy varies
  • Lacks originality

With all the buzz about AI, OpenAI, and ChatGPT is at the center of it all. ChatGPT is far and wide the most advanced and customizable chatbot out there — so much so that you can train it to be your personal content generator for ideas and script outlines and your personal word editor. What ChatGPT has that many other chatbots lack is the ability to accept feedback. If ChatGPT makes a mistake, you can ask it to correct its mistake and it will. While there are still a few walls ChatGPT hits when it comes to feedback, nothing comes close to its ability to adjust based on user feedback.

One of the major drawbacks and concerns of ChatGPT, and practically every other word-processing chatbot, is its generic writing and potentiality for plagiarism. These are valid concerns and big issues with chatbots. You aren’t going to get an amazing (or even good) script for a video if you have ChatGPT write it for you. It lacks originality and looks for the most efficient way to write, not the most engaging, creative, or relatable way. So while ChatGPT is by far the best tool for generating content, that isn’t without the heavy involvement of the creator. It can offer a good starting point. However, that’s as far as it can currently go (even with the paid ChatGPT 4.0 version). ChatGPT can help you generate or edit content that you make your own, but it can’t make the content for you — or it can but it won’t be any good.

Best content repurposing tool

Opus Clip

Opus Clip


  • Automates the process of repurposing content across various platforms
  • Maintains high audio and video quality during conversion
  • Auto-generated subtitles
  • AI-generated content selection


  • Has a learning curve to get the best results
  • Selecting and creating clips is time-consuming

One of the main ways creators grow their audience is by posting their content to several platforms. This doesn’t inherently mean you need to make unique content for YouTube, TikTok and Twitter. You can use a tool to repurpose your content for various platforms. Opus Clip is the best software for this.

While there are a few tools that do what Opus Clip does, it maintains high audio and video quality during conversion. So, you aren’t going to lower the visual quality of your content if you use Opus Clip. Plus, auto-generated subtitles and content selection streamline the process. But despite its automated tools, it still has an earning curve if you want to get the best results. But once you learn the tool, Opus Clip is an invaluable service that makes multi-platform posting easier.

Best YouTube SEO optimization tool


Image courtesy: TubeBuddy


  • Keyword research
  • Tag suggestions
  • SEO rankings
  • Bulk processing
  • A/B testing for thumbnails, titles and descriptions


  • Changes in YouTube’s policies or API affect TubeBuddy’s functionality

TubeBuddy is not only one of the most popular SEO optimization tools YouTube creators use, it’s also the best overall. The platform features a comprehensive suite of SEO tools like its keyword explorer, tag suggestions and SEO rankings to help creators optimize their content SEO. All this helps creators boost their content’s visibility and, in turn, boost their engagement.

Moreover, TubeBuddy goes beyond just SEO. It supports A/B testing for video descriptions, tags and thumbnails. These features provide creators with valuable insights on how to optimize their current content and what will work best for future videos.

Every creator wanting to grow their channels needs to optimize their SEO, and TubeBuddy is the best platform for exactly that.

What is YouTube optimization software?

Essentially, YouTube optimization software is a set of online tools and applications designed to optimize many aspects of your YouTube channel and business. These products offer a range of features aimed at helping YouTubers streamline their workflows.

Some are designed to help with creating content strategies, maximizing keyword research, uncovering competitor strategies and data analysis. Others are designed to simplify your workload by customizing thumbnails, scheduling uploads and managing engagement. Here are some of the different types you’ll find on the market:

  • Keyword research tools: These tools help you find the right keywords to target in your video titles, descriptions, and tags. They provide insights into search volume, competition and related keywords.
  • Video analytics software: These tools provide detailed analytics about your channel’s performance, including views, watch time, audience demographics and engagement metrics. With this data, you can identify trends and make informed decisions to optimize your content strategy.
  • SEO plug-ins: These plug-ins integrate with your browser or video editing software to offer real-time suggestions for optimizing your videos’ metadata. They ensure that you’re following best practices for titles, descriptions, tags and thumbnails.
  • Competitor analysis tools: These tools allow you to analyze the strategies of other successful YouTubers in your niche by providing insights into their keywords, top-performing videos and audience engagement levels.
  • Channel management software: These comprehensive platforms offer a suite of features like scheduling uploads, collaborations, social media integration and community engagement management.

While it’s possible to capture attention on YouTube without these tools, they’re really helpful. For example, they fill in the gaps for areas outside of your personal skillset. Implementing optimization software is a smart way to keep your overhead costs down.

Things to consider before making a purchase decision

When deciding to purchase highly niche products like optimization software for YouTubers, you’ll want to dig into the details. Take time to compare and ensure you’re making the right decision for your needs and goals. Also, be certain that you’re looking at software intended for YouTube — not general websites. For example, you want to get recommendations for video titles and video tags instead of titles and tags that might be meant for blogs.

When seeking out software specifically for SEO-related practices, shop for tools that offer strong keyword research capabilities. You’ll likely want it to provide video analytics, competitor analysis, rank tracking and other features that align with your content strategy.

If you’re interested in tools to help with channel management, consider options that will help with scheduling and automation. You’ll find software that can generate posting calendars, manage your auto-replies for audience comments and keep you aligned with collaborators to meet deadlines.

Take into account the user interface and ease of use, as well. You want software that is intuitive and user-friendly so you can navigate through tasks effortlessly.

Another crucial aspect is compatibility. Ensure that the software works well with your existing operating systems. This will save you time and frustration in the long run.

Cost is also a significant factor to consider, of course. Determine your budget beforehand and weigh it against the pricing plans offered by different software providers. Some may be subscriptions while others are flat purchases. Evaluate if their pricing structure aligns with your business goals.

Final notes

Finding success on YouTube requires more than just uploading quality content. It involves understanding how to optimize that content so it reaches its intended audience effectively. As a creator, you get to choose where you want to pour your efforts. If automating a lot of processes and having software-driven guidance appeal to you, there are some great YouTube optimization software options on the market. With the tips and recommendations here, you should be able to shop confidently and make decisions that align with your goals.