Twitch is under fire for its decision to introduce a new global emote, “CatintheChat,” which many believe was created using artificial intelligence (AI). Critics argue this move alienates Twitch’s vibrant art community, which has long been a cornerstone of the platform.
AI-generated emote
In early December 2024, Twitch unveiled “CatintheChat,” an orange kitten in a Santa hat, as part of its Holiday Hoopla. The emote was announced alongside new tools for co-streaming, with streamers earning it by merging chats and costreaming for 15 minutes.
However, observant fans and streamers quickly noted apparent AI hallmarks, like mismatched eyes and awkward whiskers. Streamer PirateSoftware criticized Twitch for the decision, saying, “You have a community of creatives that would have jumped at the chance to make a global emote. Generative AI gives a worse product and makes you look like a clown.”
PirateSoftware pointed out anatomical issues with the emote during a live stream. “This is AI-generated, hands down,” he said, even banning the emote from his chat.
Criticisms from the artists
Many argue that Twitch missed an opportunity to engage its artist streamers, who could have contributed to the creation of the emote. VTuber LeeandLie voiced their disappointment, tweeting, “You literally have thousands of artists on your platform you could have chosen to lift up and celebrate… instead you slapped them in the face by choosing AI.”
A broader concern
The controversy comes after Twitch’s September decision not to renew the contract for the long-standing “BibleThump” emote, leading some to speculate cost-cutting measures.
While platforms like YouTube claim AI is meant to support creators, Twitch’s actions suggest otherwise, leaving artists worried about their future. As PirateSoftware put it, Twitch should “know better.”
For now, “CatintheChat” remains live, but the backlash serves as a reminder of the growing tension between AI adoption and creator-driven communities.