TikTok is changing the way it rewards creators — again. The platform is reportedly testing a new bonus structure that aims to encourage creators to post regularly.
New monetization tool
TikTok’s new “creator bonus” model appears to focus on retention. Several creators have shared screenshots showing messages from TikTok that say they’ll only receive bonuses if they keep posting. That means even viral videos might not earn if creators stop uploading for a while.
The company hasn’t publicly confirmed all the details, but based on reports from creators, here’s what we know so far: Layouts now depend on consistent posting. Creators must stay active on the platform to qualify for bonuses. Even popular videos may not generate earnings if there’s a break in uploads.
A big change in monetizing videos
In the past, a single viral video could result in a solid payout. Now, creators are being pushed to build a routine and keep followers engaged over time.
For full-time creators, this aligns with what many are already doing. However, it might add more pressure to creators who are doing TikTok as a side hustle. It means creators will have to plan their schedules more carefully, especially if they rely on the bonus program for income.
How creators can adapt
If you’re earning through TikTok’s bonus system, you’ll need to post regularly on a schedule that’s manageable long term. One way to do that is by batching content, such as recording multiple videos at once, so you can maintain momentum even when life gets busy.
It’s also smart to check your Creator Center dashboard often. TikTok is still testing changes to the program, so updates may appear there first.
This change has been made by other platforms previously. YouTube’s algorithm favors consistency, and now TikTok is taking a similar approach. Whether this increases creator loyalty or drives people to other platforms remains to be seen.