StreamElements has teamed up with Twitch to integrate performance-based sponsorships directly into streamers’ dashboards. This collaboration aims to simplify how creators connect with brands, offering new monetization avenues.
Streamers can now access sponsorship opportunities through a dedicated tab on their Twitch dashboard. These campaigns include partnerships with major gaming brands like “Candy Crush Saga” and “Honkai: Star Rail.” Payments are structured with a base rate, while additional earnings depend on performance metrics.
“To bring you even more immediate opportunities too, we’re working with StreamElements as our first partner to show you sponsorship offers right from your dashboard. Partners can check this out now, and Affiliates will unlock access on March 11,” Twitch said in a blog post.
How it will work
Streamers can review and accept sponsorships within StreamElements. In StreamElements, you’ll see the payout you’ll get once you agree to their terms and finish the sponsorship campaign. The payouts will be handled by StreamElements, separate from your Twitch payout.
Who are eligible for this new access
Initially, this feature is available to 10,000 Twitch partners who stream in English, German or French. StreamElements plans to expand access to more creators over time.
This partnership marks the first time Twitch has embedded a third-party service into its platform, reflecting a commitment to enhancing streamer monetization. StreamElements CEO Or Perry emphasized the shared vision, stating, “This collaboration significantly expands access to our sponsorships for Twitch creators of all sizes.”
“Partnering with Twitch reinforces our shared creator-first vision and commitment to helping streamers monetize,” Perry added.
To date, over 100,000 creators have benefited from StreamElements’ sponsorship programs, including notable streamers like JonBardcore and bbjess. This integration is poised to offer even more streamers the chance to collaborate with top brands and grow their channels.
Featured image courtesy: Twitch