U.S. President Donald Trump has signed another executive order delaying the enforcement of a law that would effectively ban TikTok in the United States. This marks the second 75-day extension, providing additional time for negotiations aimed at transferring TikTok’s U.S. operations to American ownership. ​

The first extension of the ban

In April 2024, bipartisan legislation mandated that ByteDance, TikTok’s Beijing-based parent company, divest its U.S. operations by January 19, 2025, or face a ban. On his first day back in office, President Trump issued an executive order granting a 75-day extension to facilitate a potential deal. This initial extension expired on April 5, 2025, prompting the recent additional 75-day reprieve. ​

Stalled negotiations

A tentative agreement had been reached, involving ByteDance and U.S. investors, to create a new entity managing TikTok’s U.S. operations, with ByteDance retaining a minority stake. However, following the administration’s announcement of new tariffs, the Chinese government withdrew its support for the deal, complicating negotiations. ​

Senator Mark Warner, ranking member of the Senate Intelligence Committee, has criticized the extensions, asserting they may violate the 2024 law requiring divestiture. Warner emphasizes that any deal must ensure complete separation from ByteDance to address national security concerns adequately.

Impact on creators

For content creators, this extension offers a temporary reprieve, allowing continued access to TikTok’s platform and audience. However, the ongoing uncertainty will push creators to diversify content. Relying solely on TikTok could be risky, given the fluid regulatory environment.

If you haven’t already, start building your presence on other social platforms. Whether it’s Instagram, YouTube Shorts, spreading your content across multiple platforms helps reduce risk and keeps your brand visible no matter what happens.

It’s also smart to build a direct line to your audience. That could mean creating your own website, launching a newsletter, or using a text marketing tool to stay in touch.

Finally, make it a habit to stay informed. This situation with TikTok is changing fast, and being caught off guard can set you back. Follow updates from trusted sources and be ready to adjust your strategy when needed.

While the immediate threat of a TikTok ban has been postponed, the platform’s future in the U.S. remains uncertain.