Pinterest has launched a new affiliate partnership with LTK, giving creators an easier way to earn money from their content. This marks the first time Pinterest is enabling direct affiliate links from a third-party platform.

Creators in the U.S. who are part of LTK can now publish affiliate-enabled Pins directly to Pinterest. The integration enables creators to tag products from brands they already work with through LTK, allowing users to shop those products directly on the platform.

When a user clicks on a product and makes a purchase, the creator receives a commission. Pinterest has confirmed that all affiliate tracking and revenue will be handled through LTK’s system. Pinterest itself will not take a cut of any affiliate earnings.

Opportunity for creators

LTK’s integration could streamline monetization for lifestyle influencers, especially those in fashion and home decor. LTK already works with over 7,000 brands, including major retailers like Abercrombie, Walmart and Urban Outfitters. By allowing creators to post shoppable Pins using links from LTK, this could encourage more original content while giving creators a way to earn passively from their past and ongoing posts.

The feature is currently available only to LTK creators in the U.S. The platform has not shared if or when it plans to expand the functionality to other affiliate platforms or international creators.

Pinterest’s push into shopping

This move is part of Pinterest’s broader strategy to turn the platform into a place where users do more than just save ideas, they also shop. Pinterest has made several updates over the past year to support this goal, including product tagging, in-app checkout for select merchants and AI-powered shopping recommendations.

Creators who already use LTK can now make their Pinterest presence more profitable with little added effort.

Image courtesy: LTK