There are new ways to track analytics on Instagram. The social media giant is rolling out a few new metrics for creators and businesses to track for Reels and Live broadcasts.

If you have a creator or business account on Instagram, you might have already noticed the new metrics in the Insights tab. In fact, the metrics are only available to people with either a creator or business account. If you don’t have one, don’t sweat. They’re free to make. So if you want to start using the metrics, you can create an account whenever you want. Currently, the metrics are on the Instagram mobile app, but Instagram plans to release the metrics on desktop soon.

Let’s talk about the new Instagram metrics for Reels and Live

There are six new metrics you can track for Instagram Reels. Those are plays, accounts reached, likes, comments, saves and shares. As for Live broadcasts, you can look at accounts reached, peak concurrent viewers, comments and shares. Additionally, Instagram plans to incorporate these metrics into an overview in Insights, allowing creators and businesses to get a better idea of their content performance and their outreach all in one place.

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Instagram metrics
Image courtesy: Instagram

More updates added to Insights

In addition to the new metrics added to Reels and Live, Instagram also added some more helpful information in Insights’ ‘reach’ section. The new information includes breakdowns of the type of accounts your content is reaching. Additionally, the section shows which content formats are expanding your reach.

Instagram plans to release new preset time frame options. These options will allow you to look at metrics in increments in the last seven days or the last 30 days.

We’re looking forward to seeing what Instagram brings to Insights in the future. We always support giving creators more information and insight because it helps them make informed decisions about their content and outreach strategy.

Image courtesy: Instagram