A new platform called Fanlock has launched with tools meant to help creators fight AI deepfakes and unauthorized use of their content. The service was developed with input from creators who wanted more control over how AI is applied to their likenesses and work online.
Services that Fanlock offers
Fanlock offers a way for creators to register their identity and digital assets so the system can monitor where they appear online. If the platform detects AI-generated videos, images or audio that use a registered likeness without permission, it can flag or request takedowns. According to the developers, the goal is to reduce the spread of deepfakes and other manipulated content that creators did not consent to.
The service comes as more AI tools make it easier to generate convincing deepfake media, and some creators have spoken out about how this can affect their reputation and livelihood.
AI and deepfakes affect content creation
AI deepfakes can be used to create misleading or harmful content. Creators have said they want clearer options for identifying unauthorized use and stopping it quickly. Fanlock’s system is designed to help with that, giving creators a centralized way to register and protect their likenesses without having to chase down individual takedown requests manually.
Tools like this aim to give creators more agency over how AI interacts with their work. As generative AI has become more common, managing unwanted or misleading uses of likeness and content has become a more frequent topic in creator communities.
Fanlock is now available for creators to sign up and use. However, there is not much input yet on how widely it will be adopted and how effectively it can identify deepfakes.