National Geographic is expanding its presence on social media by working with a group of online creators focused on science, nature and exploration. The company recently introduced its first “Creator Cohort,” a program that brings together eight creators to produce content across platforms such as Instagram, TikTok and YouTube.
The initiative is designed to connect National Geographic’s long-standing storytelling brand with creators who already reach large online audiences. Participants in the first cohort include conservation streamer Maya Higa, science communicator Maynard Okereke, photographer Paige Tingey and archaeologist Dr. Tenninger Kellenbarger, along with several others working in science, travel and environmental education.
“Working alongside these eight exceptional creators is an exciting opportunity to extend the reach of Nat Geo storytelling, connect with new audiences, and invest in the next generation of influential nonfiction storytellers,” Nat Geo VP of Social Media Aiman Ahmed said.
A social media push for science storytelling
The Creator Cohort will run for about six months and will focus on producing social-first content about wildlife, exploration, science and global culture. The creators involved already have established communities online and are known for sharing educational or documentary-style content in a creator-driven format.
During the program, members of the cohort will collaborate with National Geographic’s teams and participate in projects connected to the brand’s programming and initiatives. Some creators may also take part in travel experiences through Nat Geo Expeditions, which could appear in their social media posts and videos.
Partnership with creators
National Geographic has built one of the largest followings among media brands on social platforms. However, like many long-running publishers, it has increasingly invested in creator partnerships as audiences shift toward digital video and influencer-led content. Instead of relying only on documentaries or magazine features, brands are now working directly with creators who specialize in short-form and social-native storytelling.