Jimmy ‘MrBeast’ Donaldson launched his food brand “Feastables” back in 2022. On its launch, the chocolate bar brand offered three flavors, namely “Original”, “Almond” and “Quinoa Crunch.”
The brand became a hit and even ran a sweepstake campaign with many prizes, similar to that of Charlie and the Chocolate Factory. The brand also expanded to cookies and gummies, which are also popular. In the midst of this success, Feastables is rebranding its chocolate bars.
Removal of “Deez Nutz”
In 2023, a company called “Dee’s Nuts” filed a lawsuit against MrBeast’s brand for using “Deez Nutz” as a name for one of Feastables’ peanut butter flavored bars. The Jacksonville-based company argued that the Feastables’ name is identical to its brand, which has been around for over a decade. A U.S. District Court judge ordered a halt to the use of “Deez Nutz” for the Feastables bar.
The rebranding of Feastables
as you know we just launched our new and improved Feastables bars! to celebrate we’re giving away $10,000 EVERY DAY for the next 30 days to someone random that buys a bar and scans the QR code on the back 😀 https://t.co/bHM9MK9zTm pic.twitter.com/QyGKnqFyT5
— Feastables (@Feastables) February 17, 2024
Two months after the ruling, MrBeast revealed the rebranded look of Feastables bars. Feastables is also hosting a giveaway for 30 days. Those who buys the bar and scans the code at the back will have a chance to win $10,000.
According to the video he posted on his social media platforms, “This is the biggest announcement of my entire life, let me know what you think.”
The bars now have a new look, new mold and new names for each variant and flavor. These new bars have hit the shelves at Walmart but were sold out immediately. MrBeast says they will restock as soon as they can. The bars have seven flavors, namely Milk Chocolate, Milk Crunch, Peanut Butter, Peanut Butter Crunch, Almond, Dark Chocolate and Dark Chocolate Sea Salt.