Jimmy Donaldson, better known as MrBeast, has filed a new trademark application that suggests his brand may expand into financial services. The application, submitted on October 13, 2025, lists “MrBeast Financial” under Beast Holdings LLC and appears in the United States Patent and Trademark Office database.
Expanding into new industries
The filing covers a broad range of financial and digital-asset services, including online banking, investment management, credit and debit card issuance, cryptocurrency exchanges and micro-lending. It also references downloadable mobile software for payments and digital wallets, suggesting that a potential mobile app could be part of the plan.
While the filing does not confirm any product launch, it shows how creators are increasingly moving beyond entertainment into sectors traditionally dominated by established institutions. MrBeast has already built business ventures across food, merchandise and entertainment, including Feastables and MrBeast Burger. Expanding into financial technology would be a significant leap toward establishing a multifaceted business empire.
However, such an initiative would also bring new challenges. Operating a financial platform involves strict regulatory oversight, consumer protection compliance and the management of sensitive user data. At this stage, there are no public statements from MrBeast or his representatives regarding timelines, partnerships or licensing.
Trademark filings do not always lead to active ventures, but they often signal intent to explore new industries. For the creator economy, MrBeast Financial shows how digital-first brands may continue evolving into traditional markets. Whether the project develops into an active fintech product remains uncertain. Still, the filing reinforces a trend where creators are using their audience reach to build businesses that extend far beyond content creation.
Featured image courtesy: MrBeast