Meta has made Meta Verified available at no cost to creators on its platforms, Facebook and Instagram, two years after it introduced paid verification in 2023. The free version of Meta Verified offers creators a verified status. However, the offer is only eligible for one year.
What creators get with free Meta Verified
The free Meta Verified service grants users access to several features designed to increase account authenticity and improve engagement. Key benefits include a blue verification badge, enhanced support from Meta’s team and exclusive access to features that help creators engage more effectively with their audience.
While Meta Verified was initially a paid subscription service, the decision to make it free aims to make verified accounts more accessible to creators who previously could not afford or justify the expense. With this update, Meta hopes to empower creators by offering a verified status that bolsters their presence without adding financial pressure.
An authenticity tool for a growing demand
Meta’s decision to provide Meta Verified for free is a response to the growing demand for verified accounts on social media. In a competitive content creation environment, verification has become an essential tool for establishing authenticity and trust with audiences. The shift reflects Meta’s strategy to continue attracting and retaining creators by offering them more robust tools for growth and visibility.
Pros of having a verified account
Verified creators will likely see increased credibility, which can attract more followers and brand partnerships. The free access may also encourage more creators to join the platform, knowing they can gain the benefits of a verified account without financial barriers.
For creators looking to take full advantage of this offer, Meta will continue to provide updates and resources to guide them through the verification process.
Featured image courtesy: Meta