Instagram is developing a new “community chat” feature that allows users to create topic-focused group conversations with up to 250 participants. This unreleased prototype functions similarly to Discord’s community-based chat system. This will give Instagram users another way to connect around shared interests.
First look of the feature
The feature was first spotted by developer Alessandro Paluzzi, who shared screenshots on Threads. These images suggest that users will be able to create and manage chats on specific topics, facilitating organized discussions within the app.
This development aligns with Instagram’s recent efforts to enhance its messaging capabilities. In the past year, the platform has introduced over 20 new direct messaging features, including AI chatbots and new music-sharing methods. These updates reflect a shift towards more interactive and community-oriented communication within the app.
The introduction of community chats could significantly impact how users engage on Instagram. By providing a space for larger group interactions centered around specific interests, Instagram aims to foster deeper connections among users. This move also positions the platform as a competitor to established community-based chat services like Discord, which currently hosts over 150 million monthly active users across more than 19 million active servers.
What to expect from the feature
While the feature is still in the experimental stage, its potential integration into Instagram’s existing infrastructure could offer creators and brands new avenues for audience engagement. For instance, brands have already been utilizing Instagram’s broadcast feature to share exclusive content and updates in real-time, fostering a sense of community among followers.