To be a successful content creator, you need to do more than just make content. Success involves more than just counting how many followers you have. Yes, these are important factors to think about when creating and sustaining a channel. At the end of the day, however, it’s about seizing opportunities to grow your brand and your business. On popular short-form video platform TikTok, building your can be as simple as participating in a trend or challenge.

What is a TikTok challenge and why should you do one?

It doesn’t matter how small or big your presence is on the platform; partaking in a challenge is not only fun but necessary in order to grow your account. These popular trends are a way to reach a broader audience. Every day, more and more challenges are available to take part in. Or, if you are brave enough, you can try to start one yourself.

How does a challenge start?

Most challenges center around the meme culture. Anything can become or turn into a challenge. Just look at what’s trending on Twitter. Challenges on TikTok follow the same rules. Instead of using text and an image, users use videos. So how does it work? TikTok challenges have three basic elements to them; text, sound and some kind of movement. A user finds a popular sound or song, creates a text that is universal and makes a video with it. Usually, popular creators and influencers post these videos to their millions of followers. The video then goes viral, and like wildfire, more people hop on to put their own spin on it.

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The key to TikTok challenges

The key to successfully copying a TikTok challenge is to be as creative and original as you possibly can. Once you decide which challenge interests you, take some time to gather up information. What is the challenge about and how can you put your own twist to it? Watch videos that center around that particular challenge or trend. Learn the basic concept, whether it is a dancing challenge or a skit. Figure out the idea that makes up the challenge. Afterward, think of a way to make it your own. This is how you distinguish yourself from the millions of users on the app.

Finding the right one to participate in means staying true to your account. Ask yourself what kind of account are you creating? What is the brand you see yourself building? Who are you as a content creator? Find challenges that show you off. Most of the time, challenges lurk in the popular sounds section. Click on any and scroll through the videos. Find one that piques your interest and seems like it would mesh with your channel and go from there. Most dancing challenges or trends can be found doing this. For other trends, stick with the For You page. With it constantly changing, it is easy to identify potential challenges that you can easily recreate. Hearing the same audio being used by multiple people is a sign that you have stumbled onto a trend.

Posting your challenge

After creating a challenge or trend video, make sure to add a title to the front cover. This helps others find your video easily when scrolling through your page. Create a title that correlates to your challenge, whether it is the name of the challenge (you can find this in the hashtag of the original challenge video) or something that makes sense to the challenge.

Uploading a TikTok video
Image courtesy: Howfinity

Once your TikTok challenge is done and is gathering views and generating interaction, your job is far from over. Like any social media presence, you can’t stay silent. Find another challenge to partake in. Make another video utilizing your creative talent. Continue your road to growing your channel by continuing to make content. Don’t forget to engage with your followers. Like and reply to your comments that are rolling in. Make sure your followers and even those who have yet to click that plus button know that you care and appreciate the love being given. Replying with a video to some of your comments helps to reach a larger audience. When replying to a video, a clickable button appears in your caption section, that will make it easy for others to see your original challenge video, thus growing your account with even more followers.

To be creative is the true challenge

Nothing is more exciting than creating something for yourself. TikTok is an exceptional social media platform that gives everyone that opportunity. It is also a great place to build a brand. By joining these challenges, you reach and engage with a wider audience. Keep a lookout for any cultural event or meme that can easily be translated and recreated on film. Think outside the box, you might just make something special, worth sharing.