Facebook is giving its video creators more tools to help them protect the distribution of their content on the platform by expanding the availability of its Rights Manager monetization tools.
In a few updates for the platform’s video monetization system, Facebook has opened up its Rights Manager copyright tool to all of its creators. Additionally, Facebook expanded in-stream ads to four more countries.
Expanding the Facebook Rights Manager copyright tool’s access
The Rights Manager isn’t exactly new. It’s been around for four years now. However, it was only available to a few select content creators. The tool gives creators the power to protect the distribution of their videos on Facebook and Instagram. It’s used to monitor, block, or take down any videos that are found to match. Additionally, creators can use the tool to monetize infringing videos that are generating revenue with in-stream ads. In the past, the tool was reserved for only the platform’s top creators. So a creator with a body of work of just 30 videos wouldn’t get access to the tool. However, a creator with a library of 60,000 probably would get access. Now, regardless of the creator’s library size or popularity, everyone can use the tool.
“We are expanding access to Rights Manager to give more creators who have a large or growing catalog of content, better control when, how and where they share content across Facebook and Instagram,” Facebook Product Manager, Jeniece Primus, wrote in a blog post.
Facebook also released a few updates to its Collect Ad Earnings tool. These updates include per Primus, a new ‘filter view’ for spotting monetizable matches, exportable revenue reports, and the ability to collect ad earnings of matched videos and placing an ownership link.
Expanding in-stream ads to more countries
Creators in Egypt, Iraq, Morocco and Turkey now have access to in-stream ads. To be able to run in-stream ads, creators need to publish from a Page with at least 10,000 followers and have generated at least 30,000 one-minute views on videos that are at least three minutes long in the last 60 days.
You can apply for access to the Rights Manager here.