Numbers don’t lie. Neither do facts. And those facts continue to prove that TikTok is by far the number one mobile app for global downloads. With an estimated 1.7 billion+ downloads from the end of 2019 into 2020, the increasingly popular platform continues to dominate the world of short-form video content. Thanks to the record-breaking user engagement on viral videos of TikTok’s top creators and influencers, the social media app has become, without a doubt, the next big thing. And nothing seems to be slowing down their momentum.
Even as the social media app continues to grow in popularity, many people out there still don’t get it. They don’t understand what all the hype is about. Even more surprising, there are still a handful of people who have never heard of TikTok. Others have written it off as just another silly video platform for kids. Nothing is further from the truth.
So why TikTok? Simple. TikTok gives its users an incomparable, unconstrained experience. It’s natural. It’s friendly. And, most importantly, it’s user-friendly. Even without followers, a user’s video can go viral and reach millions of people. Creators can build success in a short time — shorter than any other video sharing platform out there today.
This makes TikTok more authentic and rewarding. TikTok has simplified the video-sharing and creation process. It’s powered by an intelligent algorithm designed to push popular content out to more and more people.
On top of all that, TikTok is the only video-sharing app that has passed the one billion download mark. This year, there are over 800 million people actively using Tik Tok globally—way more than Snapchat, Linkedin or Twitter. And it’s rapidly catching up to Instagram.
What you get on TikTok
Communities on TikTok generally like dance and entertainment videos. However, the app offers a wealth of categories like pranks, fitness, beauty, fashion, DIY, pets and recipes. The app has become a source for how-to and informative, educational content, as well as unique entertainment videos. Because of this, brands and marketers on every level continue eyeing TikTok creators to seize advertising opportunities and magnify their marketing campaigns.
Some of the most popular influencers on TikTok reach nearly 1 billion users, which is more than three times the population of the United States alone. Nevertheless, it’s not just the biggest influencers making waves on Tik Tok; there are a few up-and-comers that brands watch closely as they build their following.
10 TikTok start on the rise
Jordan Noelle Ray
Among these, in the dance category, is Jordan Noelle Ray. Even though Jordan started off in comedy, she has become a rising star for her dance moves and easy-to-follow tutorials. Jordan’s videos feature quick dance sets outdoors, along with graphic overlays describing each dance step.
Another up-and-coming TikTok creator is the prankster, Keemokazi, whose videos make his fans crave more, especially when he pranks his family members.
In the entertainment category, Brittany Broski is rapidly becoming an overnight success story. Brittany went viral with her dramatic reaction to a kombucha drink on Twitter, and now she’s famous for being herself on TikTok.
Brandon B is another up-and-coming TikTok creator His eye-popping videos have captivated audiences with incredible special effects. Brandon also does viral videos explaining how he makes the magic happen.
Haley Sharpe, a.k.a. yodelinghaley, has been building quite a following with her dancing videos that blend visual effects with edits that work exceptionally well for short-form videos.
Rising TikTok star Sophie is making fitness look fun as she draws in her fans with quick exercise and nutrition tips.
A carpenter by trade, Tony Suarez created a DIY video around his profession that garnered around 88K followers. When it comes to construction videos, Tony is not just building a foundation in his trade but in his success on TikTok, as well.
Yolanda in the City
Yolanda Espericueta—also known as Yolanda in the City— helps viewers pick out outfits for many different occasions. She is rapidly building momentum in the fashion category.
I am Bratty B
I am Bratty B is all over social media. The 22-year-old rising TikTok creator has 328K followers on TikTok and counting. She makes her original audio tracks and draws in viewers with her stunning videos as a beauty influencer.
Morgan Hipworth has become well-known for his chef abilities at just 19 years of age in the food and recipe category. He has been profiled on The Today Show, Vice, and Shark Tank Australia and has amassed over 200K followers.
Look out for more rising TikTok creators
There are numerous up-and-coming influencers on TikTok worth mentioning—each with their own fan base and unique approach. They all stand out as key creators because of their drive, abilities and unique videos that get the viewers talking. Each of them clearly strikes a chord with their audience.
Fortunately, anyone can become a shining TikTok star. With the right content, you can become the next big thing on the world’s fastest-growing social media app.
Featured image courtesy: Bistro Morgan Bakehouse